Available online
Description
Every good product or business starts with a great idea. So many times we marvel at how ingenious they are – or wonder why we didn’t think of something that is so simple but so effective. Can ...anyone have a good idea? And do all great ideas make good business sense? This session is about where ideas come from, how you can become more receptive to ideas and, when you have one, how you can figure out whether it’s any good. We’ll talk about value and how you build that around your idea to make it something other people feel it’s worth paying for.
Every good product or business starts with a great idea. So many times we marvel at how ingenious they are – or wonder why we didn’t think of something that is so simple but so effective. Can ...anyone have a good idea? And do all great ideas make good business sense? This session is about where ideas come from, how you can become more receptive to ideas and, when you have one, how you can figure out whether it’s any good. We’ll talk about value and how you build that around your idea to make it something other people feel it’s worth paying for.
| Series: | Entering the world of Entrepreneurship |
|---|---|
| Episode | 2 |
| Recording date: | 07-01-2019 |
| Published: | 2019 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all Digital Archive web pages. |
| Duration: | 00:32:21 |
| + Show more... | |
| Presenter: | Karen Foley |
| Contributor: | Liz Moody |
| Publisher: | The Open University |
| Link to related site: | Internal url: http://studenthublive.open.ac.uk/abstract/how-come-good-business-idea?event=Entering%20the%20world%20of%20Entrepreneurship%20-%207th%20January%202019 |
| Production number: | SHL00394 |
| Available to public: | yes |
