Research in social marketing encompasses a range of work examining social change and quality of life, and sustainable and ethical consumption. Principal research themes are in two areas: (i) health-related social marketing, including the social consequences of alcohol consumption, healthy eating interventions and smoking cessation; and (ii) sustainability, including research to promote more sustainable energy use, transport use, and sustainable fashion. There are also interests in the use of faith and secular partnerships for social change and wellbeing, and in financial wellbeing.
The Open University Business School’s research in social marketing is led by ISM-Open, a collaborative partnership with the Institute for Social Marketing at the University of Stirling, conducting research aimed at improving health and wellbeing.
PhD or MPhil
For detailed information on current fees visit Fees and funding
Minimum 2:1 (or equivalent) plus 120 credits in research methods training or, ideally, a Masters degree in Research Methods (MRes), which is the usual precursor to PhD studies.
If you have an enquiry specific to this research area please contact:
- Claire Wylde
- +44 (0)1908 332311
For general enquiries please contact the Research Degrees Team via the link
under 'Your Questions' on the right of the page.