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Metadata describing this Open University audio programme
Module code and title: B656, Managing customer and client relations
Item code: B656; AC4
Original broadcast channel: BBC Radio 3
Rights Statement: Rights owned or controlled by The Open University
Restrictions on use: This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages.
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Track listing:
track listing for this programme
Side 1 Track 1 Customer Satisfaction
Side 2 Track 2 The Way Ahead
Producer: Jan Bright
Publisher: BBC Open University
Keyword(s): J. Walter Thompson
Subject terms: Center Parcs; Rowntree; Royal mail; TGI fridays; Volkswagen Audi; Advertising; Communication in marketing; Consumer behaviour; Customer relations; Customer services; Marketing--Management; Sales forecasting; Sales management; Total quality management
Master spool number: AC2306
Production number: AC2306
Available to public: no