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Description
This major new series told by the Money Programme team, tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.... The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.
Metadata describing this Open University video programme
Series: The foods that make billions
Episode 1
First transmission date: 23-11-2010
Published: 2010
Rights Statement:
Restrictions on use:
Duration: 00:57:50
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Producer: Hamo Forsyth
Publisher: BBC Open University
Link to related site: BBC Website: http://www.bbc.co.uk/programmes/b00wdf5t
OU Website: http://www.open.edu/openlearn/whats-on/ou-on-the-bbc-the-foods-make-billions
Production number: FKAL042J
Videofinder number: 81892
Available to public: no