Available online
Description
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes. With top-flight British business leaders including Sir Richa...rd Branson, Sir James Dyson and Rita Clifton, Evan reveals how product design and manufacture can go horribly wrong, leaving customers in revolt and companies in crisis. The extraordinary errors include changing the formula of one of the world's favourite soft drinks, launching a detergent so powerful that tests showed it shredded consumers' clothes, and pricing a certain car model too low. Evan extracts invaluable lessons from each misadventure in this riveting guide to what not to do in business.
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes. With top-flight British business leaders including Sir Richa...rd Branson, Sir James Dyson and Rita Clifton, Evan reveals how product design and manufacture can go horribly wrong, leaving customers in revolt and companies in crisis. The extraordinary errors include changing the formula of one of the world's favourite soft drinks, launching a detergent so powerful that tests showed it shredded consumers' clothes, and pricing a certain car model too low. Evan extracts invaluable lessons from each misadventure in this riveting guide to what not to do in business.
| Series: | Business nightmares with Evan Davis |
|---|---|
| First transmission date: | 09-05-2011 |
| Original broadcast channel: | BBC2 |
| Published: | 2011 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:58:39 |
| + Show more... | |
| Producer: | Ruth Shurman |
| Presenter: | Evan Davis |
| Contributors: | John Almarsh; Tony Ball; Mac Booth; Mark. Borkowski; Richard Branson; Rita Clifton; Jame. Dyson; Terry. Faulkner; Pamela Hollie; Bob Howe; Geoffrey Iley; Gareth Jones; Sam Liggero; Nigel Linge; Phil Mooney; Vikki Orvice; Derek Prentice; Geoffrey Robinson; Andrew Seth; Mike Short |
| Publisher: | BBC Open University |
| Link to related site: | BBC website: http://www.bbc.co.uk/programmes/b00yyc9j OU website: http://www.open.edu/openlearn/whats-on/business-nightmares |
| Production number: | FKAM732H |
| Videofinder number: | 82010 |
| Available to public: | no |
