
Module code and title: | T882, "Supply chain innovation, strategy and management" |
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Item code: | T882; VCR1 |
Published: | 2001 |
Rights Statement: | |
Restrictions on use: | |
Duration: | 00:30:55 |
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Producer: | Rachel Wade |
Contributors: | Joachim Eberhardt; Nicholas Hayek; Renko van Hoek; John Jaworski; Daniel Preiss; Jean Savigne; Jean-Yves Schmitt; Herbert Schnepper; John Sorrell |
Publisher: | BBC Open University |
Keyword(s): | Mercedez Benz; Motoring; Smart car; Swatch |
Subject terms: | Automobiles--Design and construction; Marketing--Case studies |
Master spool number: | DOU10773 |
Production number: | FOUT672D |
Videofinder number: | 5978 |
Available to public: | no |