Available online
Description
This programme looks at the importance of brand to a company. It shows how Burberry's check became the unofficial uniform of the so-called 'chav'. This association led to a fall in Burberry's sales... and attempts by the company to disassociate itself from 'chav' culture.
This programme looks at the importance of brand to a company. It shows how Burberry's check became the unofficial uniform of the so-called 'chav'. This association led to a fall in Burberry's sales... and attempts by the company to disassociate itself from 'chav' culture.
| Series: | The Money Programme |
|---|---|
| First transmission date: | 28-10-2005 |
| Published: | 2005 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:27:49 |
| + Show more... | |
| Producer: | Nicole Kleeman |
| Contributor: | Shelley Jofre |
| Publisher: | BBC Open University |
| Link to related site: | : http://www.open2.net/money/index.html |
| Subject terms: | Brand name products; Business; Marketing |
| Master spool number: | BAP040355 |
| Production number: | NGWC083J |
| Videofinder number: | 7234 |
| Available to public: | no |
