Description
This video compilation consists of the following sections: Section 6, Controlling Change at Boots; Section 7, Data and Decisions; Section 8 Whipped into Action; Section 9, Managing New Markets; Sec...tion 10, Managing Information
This video compilation consists of the following sections: Section 6, Controlling Change at Boots; Section 7, Data and Decisions; Section 8 Whipped into Action; Section 9, Managing New Markets; Sec...tion 10, Managing Information
Module code and title: | B800, Foundations of senior management | |||||||||||||||
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Item code: | B800; VCR3 | |||||||||||||||
First transmission date: | 1996 | |||||||||||||||
Published: | 1996 | |||||||||||||||
Rights Statement: | ||||||||||||||||
Restrictions on use: | ||||||||||||||||
Duration: | 01:53:41 | |||||||||||||||
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Track listing: |
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Producer: | Jan Bright | |||||||||||||||
Contributors: | Frank Agosta; L. J.(Les J.) Ball; Rino Bergonzi; Jeanette Bloomberg; Tony Brinklow; Colin Buchanan; Shelley Campbell; John Clayson; Phillippa Cowking; Janet Crouch; Bob Drumgold; Colin Eastham; Kate Farara; Alan Fishwick; Sue Grime; Paul Heller; Graham Hughes; Angela Jamieson; Bernadette Knox; Ric Kwan; John Laughlin; Michael Scott Morton; Tracey Nelson; Rob Paton; Hugh Phillips; Tim Piggott-Smith; Andrew Sachs; Sonja Schmidthuber; Helen Shepherd; Fiona Whitehead; Steve Wilkinson; | |||||||||||||||
Publisher: | BBC Open University | |||||||||||||||
Keyword(s): | Boots the Chemist; CSC Index; Hong Kong; J. Walter Thompson Company LTD; Marks and Spencers; Rowntree; Texunion Garment Company; The Royal Mail; UPS; Xerox | |||||||||||||||
Subject terms: | Advertising campaigns; Advertising; Customer services--Case studies; Landscape changes.--Lake District; Market surveys; Marketing; Marketing--Case studies; Marketing--Management; Questionnaires; Retail trade; Robotics; Shopping; Telecommunication | |||||||||||||||
Production number: | NINH30034 | |||||||||||||||
Available to public: | no |