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Description
A consideration of the operations of a large and a small brewery in the light of arguments proposed in Galbraith's book The New Industrial State.
A consideration of the operations of a large and a small brewery in the light of arguments proposed in Galbraith's book The New Industrial State.
| Module code and title: | T100, The man-made world: a foundation course |
|---|---|
| Item code: | T100; 32; 1974 |
| First transmission date: | 22-09-1974 |
| Published: | 1974 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:24:20 |
| + Show more... | |
| Producer: | Colin Robinson |
| Contributors: | Graham Bannock; Alan Walker |
| Publisher: | BBC Open University |
| Keyword(s): | Brewing; Competition; Conventional economics; Mature corporations; Modern industry; New and old orders; Small firms; Whitbreads; Young's |
| Footage description: | Opening shots of a brewer's dray. In the yard of Young's Brewery Graham Bannock lists the three characteristics of traditional, free market economics. He then proceeds to list the three characteristics of modern corporate economics, as defined by Galbraith in The New Industrial State. Sequence of TV advertisements of the large brewing corporations. Stills of late nineteenth and early twentieth century pubs and breweries. Bannock briefly describes the general decline of small brewers and the growth of a large oligopolistic structure. Shots of large delivery vehicles and of a disco-pub. Shots of Whitbread's huge brewery at Luton. In voice-over Bannock describes the advantages of such large scale operations. He also explains why such operations inevitably lead to national standardisation of products. Sequence shot inside the Luton brewery. Bannock describes the complex semi-automatic panel which controls the brewing, and which is seen in operation. Film of different aspects of the brewing process, with Bannock commenting in voice-over. Keg beer is described and is seen being produced. Shots of bottling and canning processes. Bannock briefly describes the administrative and management structures of the large breweries. Bannock interviews Alan Walker, chairman of Bass Charrington. Walker outlines the scale of his company's operations and its growth to its present size. He gives his views on why large breweries, and specifically Keg beer, are better than their small scale rivals. He also gives reasons for his company's beer being no cheaper than that of its small rivals. Finally, he describes the financial situation of Bass Charrington. Bannock at Young's Brewery in London. Shots of dray horses. Bannock mentions the number of small brewers still in existence, and briefly describes Young's scale of operations. Film of the brewing process at Young's, with commentary in voice over from Bannock. Particular attention is drawn to the nineteenth century steam driven machinery which is still in operation. Further shots of drays. Bannock interviews John Young, the chairman of Young's Brewery. Young describes the scale of his firm's operations and its financial turnover. He explains why he can compete with the large corporations; why his firm is so efficient and his beer so popular. He dismisses the claim that Keg is more popular than 'real' beer. Interview with Christopher Hutt in a crowded Young's pub. Hutt gives his views on the ill effects of brewing by large corporations. Bannock concludes by relating these ill effects to those described in The New Industrial State. |
| Master spool number: | 6HT/71473 |
| Production number: | 00525_5190 |
| Videofinder number: | 2177 |
| Available to public: | no |
