Available online
Description
This major new series told by the Money Programme team, tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.... The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.
This major new series told by the Money Programme team, tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.... The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.
| Series: | The foods that make billions |
|---|---|
| Episode | 1 |
| First transmission date: | 23-11-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:57:50 |
| + Show more... | |
| Producer: | Hamo Forsyth |
| Publisher: | BBC Open University |
| Link to related site: | BBC Website: http://www.bbc.co.uk/programmes/b00wdf5t OU Website: http://www.open.edu/openlearn/whats-on/ou-on-the-bbc-the-foods-make-billions |
| Production number: | FKAL042J |
| Videofinder number: | 81892 |
| Available to public: | no |
