Available online
Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Advertising seems to be everywhere these days, but with new technology on the march and the global economy facing a recession, has the ad industry had its day? Evan Davis talks to marketing chief Sir Martin Sorrell; Guy Laurence, chief executive of Vodafone UK; and Richard Brown of Eurostar. They discuss hindsight - what have they learned from past mistakes that is of any use to them now?
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Advertising seems to be everywhere these days, but with new technology on the march and the global economy facing a recession, has the ad industry had its day? Evan Davis talks to marketing chief Sir Martin Sorrell; Guy Laurence, chief executive of Vodafone UK; and Richard Brown of Eurostar. They discuss hindsight - what have they learned from past mistakes that is of any use to them now?
| Series: | The bottom line; Series 1 |
|---|---|
| Episode | 5 |
| First transmission date: | 14-03-2009 |
| Published: | 2009 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:22:15 |
| Note: | BBC News Channel Version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributor: | Evan Davis |
| Publisher: | BBC Open University |
| Link to related site: | Website: http://www.bbc.co.uk/programmes/b00j24r3 |
| Keyword(s): | Hindsight.; New technology. |
| Subject terms: | Advertising; Business enterprises--Finance; Economics; Recessions |
| Production number: | FOUR744X |
| Videofinder number: | 8052 |
| Available to public: | no |
