You are viewing information for England.  Change country.

Sustainable creative management

This module considers how managers create innovative and sustainable ways of doing things. The approach combines conceptual models with practical examples and cross-cultural comparisons. After assessing ways in which theories about perception and creativity could help us organise more effectively, attention turns to creating promising possibilities in an increasingly interconnected world. If we can create what’s needed, without being too wrong too often, we could amplify our ability to do things better.

Vocational relevance

The module is suitable for managers, consultants, development professionals and others interested in developing themselves, their team and/or organisation more creatively and/or managing the planet in a more sustainable manner.


BB842 is an optional module in our:

Excluded combinations

Sometimes you will not be able to count a module towards a qualification if you have already taken another module with similar content. To check any excluded combinations relating to this module, visit our excluded combination finder or check with an adviser before registering.


Module code


  • Credits measure the student workload required for the successful completion of a module or qualification.
  • One credit represents about 10 hours of study over the duration of the course.
  • You are awarded credits after you have successfully completed a module.
  • For example, if you study a 60-credit module and successfully pass it, you will be awarded 60 credits.
Study level
Across the UK, there are two parallel frameworks for higher education qualifications, the Framework for Higher Education Qualifications in England, Northern Ireland and Wales (FHEQ) and the Scottish Credit and Qualifications Framework (SCQF). These define a hierarchy of levels and describe the achievement expected at each level. The information provided shows how OU postgraduate modules correspond to these frameworks.
OU Postgraduate
Study method
Distance learning
Find out more in Why the OU?
Module cost
See Module registration
Entry requirements

Find out more about entry requirements.

Request your prospectus

Explore our subjects and courses.

Request your copy today

What you will study

The module is divided into two units, each of which uses a specially written book, along with internet-based study sessions that complement the text’s themes with pertinent videos, audios and analysis. 

Unit 1 addresses creativity, perception and development. It begins by looking at how the brain works, intuitive thinking, personality, beliefs and culture. Working with these ideas could give us a clearer understanding of how we and other people can be expected to behave. This takes us to personal style and why recognising different personal styles might matter to managers, together with how we could use techniques for triggering creativity and tackling testing problems in original ways. Globalisation and a rapidly growing demand for dwindling resources place a premium on producing imaginative initiatives that secure wellbeing and sustainable development.

Unit 2 is concerned with creating promising possibilities and judging what makes better ‘better’. This includes:

  • reflecting on why some things might be more advantageous than other things 
  • creating sustainable strategies
  • assessing the advantages and disadvantages of virtual and face-to-face communication
  • appreciating the significance of invisible boundaries between what people in different countries imagine legitimate
  • critical reflections on Japanese-style creativity
  • leading and the ties that connect leaders to followers
  • what it takes to make innovative things happen 
  • how practical examples of creativity could help us capture our creative potential. 

You will learn

This module aims to:

  • help you understand how people’s personal styles might enable and constrain their ability to create promising possibilities 
  • introduce techniques that could help you create better ways of doing things
  • examine the way in which inventive ideas are translated into sustainable innovations 
  • explain how we could learn from case studies of creativity in practice
  • cultivate critical thinking about what makes sustainable creative management sustainable.

Teaching and assessment

Support from your tutor

You will have a tutor who will help you with the study material and mark and comment on your assignments and whom you can ask for advice and guidance. You can contact your tutor by telephone, email or via your tutor group forum on the BB842 website.

Contact us if you want to know more about study with The Open University before you register.


The assessment details can be found in the facts box above.

There is considerable flexibility in the assignments so you can select those parts of the module that are most relevant to your situation and interests.

You must use the online eTMA system to submit your tutor-marked assignment (TMA) and end-of-module assessment (EMA).

Course work includes

1 Tutor-marked assignment (TMA)
End-of-module assessment
No residential school

Course satisfaction survey

See the satisfaction survey results for this course.

Future availability

Sustainable creative management starts twice a year – in May and November. This page describes the module that will start in November 2019 and May 2020. We expect it to start for the last time in November 2024.


As a student of The Open University, you should be aware of the content of the academic regulations which are available on our Student Policies and Regulations website.

    Entry requirements

    If you are studying this module as part of a qualification, such as the MBA (Master of Business Administration) (F61), you will need to have already completed MBA stage 1: management: perspectives and practice (B716). You should also have completed the compulsory Stage 2 module The dynamics of strategy (BB835). The next module you must study is Corporate finance (BB831), although you may choose to study an elective module alongside this 15 credits of compulsory finance study.

    The module requires 150 hours of study over six months.

    Alternatively you can study this module on a standalone basis. You will need to ensure that you have the knowledge and experience to study at postgraduate level. Please note, if you subsequently decide to study another Open University module, you will have to meet that module’s entry requirements.

    You will also need an appropriate facility in English language, sufficient to be able to work effectively at postgraduate level; generally this means capability equivalent to an International English Language Test System (IELTS) score of 6.5. To assess your English language skills in relation to your proposed studies you can visit the IELTS website. If you are unsure whether your skill level in English is adequate you may find it helpful to look at our Skills for OU Study site.

    If you have any doubt about the suitability of the module, please speak to an adviser.


    Start End England fee Register
    02 Nov 2019 Apr 2020 £1490.00

    Registration closes 17/10/19 (places subject to availability)

    02 May 2020 Oct 2020 £1490.00

    Registration closes 16/04/20 (places subject to availability)

    This module is expected to start for the last time in November 2024.

    Future availability

    Sustainable creative management starts twice a year – in May and November. This page describes the module that will start in November 2019 and May 2020. We expect it to start for the last time in November 2024.

    Additional costs

    Study costs

    There may be extra costs on top of the tuition fee, such as a laptop, travel to tutorials, set books and internet access.

    Ways to pay

    We know there’s a lot to think about when choosing to study, not least how much it’s going to cost and how you can pay.

    That’s why we keep our fees as low as possible and offer a range of flexible payment and funding options, including a postgraduate loan, if you study this module as part of an eligible qualification. To find out more, see Fees and funding.

    Study materials

    What's included

    Study texts, readings, study guides, online materials, BB842 website, including online discussion forums.

    Computing requirements

    A computing device with a browser and broadband internet access is required for this module. Any modern browser will be suitable for most computer activities. Functionality may be limited on mobile devices.

    Any additional software will be provided, or is generally freely available. However, some activities may have more specific requirements. For this reason, you will need to be able to install and run additional software on a device that meets the requirements below.

    A desktop or laptop computer with either:

    • Windows 7 or higher
    • Mac OS X 10.7 or higher

    The screen of the device must have a resolution of at least 1024 pixels horizontally and 768 pixels vertically.

    To join in the spoken conversation in our online rooms we recommend a headset (headphones or earphones with an integrated microphone).

    Our Skills for OU study website has further information including computing skills for study, computer security, acquiring a computer and Microsoft software offers for students.

    If you have a disability

    Elements of this module are delivered online and include the use of real-time online discussions and an interactive whiteboard space; consequently time spent using a computer and the internet will be extensive. If you use assistive technology or have a hearing or speech impairment and have concerns about accessing this type of virtual environment and materials you should contact The Open University to discuss it further before registering.

    The written transcripts of most audio components and Adobe Portable Document Format (PDF) versions of printed material are available. Some Adobe PDF components may not be available or fully accessible using a screen reader. Alternative formats of the study materials may be available in the future.

    If you have particular study requirements please tell us as soon as possible, as some of our support services may take several weeks to arrange. Visit our Disability support website to find more about what we offer.