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Description
This major new series told by the Money Programme team, tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.... This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business. With access to the world's largest food companies, this film travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. The film explains how and why, today, all major food companies consider themselves less as processed food companies and more as health and wellness providers. It's a story of how our changing attitudes to food and health have both shaped and been influenced by this extraordinary industry. The story of yoghurt tracks a changing and diversifying Britain, along the way delivering consumers enormous choice, and business enormous profits.
Metadata describing this Open University video programme
Series: The foods that make billions
Episode 3
First transmission date: 07-12-2010
Published: 2010
Rights Statement:
Restrictions on use:
Duration: 00:58:47
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Producer: Hamo Forsyth
Publisher: BBC Open University
Link to related site: BBC Website: http://www.bbc.co.uk/programmes/b00wdf5t
OU Website: http://www.open.edu/openlearn/whats-on/ou-on-the-bbc-the-foods-make-billions
Production number: FKAL043D
Videofinder number: 81895
Available to public: no