Social and responsible marketing

Qualifications Duration Start dates Application period
(MPhil also available)
Full time: 3–4 years
Part time: 6–8 years
February and October April to July
(February start)
November to February (October start)
PhD (MPhil also available)
Full time: 3–4 years
Part time: 6–8 years
Start dates
February and October
Application period
April to July (February start)
November to February (October start)

The SRM cluster focuses on research and research-led pedagogy related to marketing theory and practice aimed at positive societal impact. It draws on the Strategy and Marketing Department's expertise. The SRM cluster has three major research themes:

  • social marketing and behaviour change – theoretical interests in this area include attitude change models and communication theories aimed at positive behavioural change,
  • responsible marketing and consumption – focuses on addressing issues of responsibility and ethics in marketing and consumption, and
  • strategic marketing and sustainability – focuses on exploring the use of marketing activities to create values and the promotion of environmental and socially responsible products, practices and brands.

Entry requirements

Minimum 2:1 undergraduate degree (or equivalent). If you are not a UK citizen, you may need to prove your knowledge of English.

Potential research projects

We are looking for projects in line with our three research themes:

  • Social Marketing and Behaviour Change – this research theme seeks to address the principles and practice of social marketing aimed at behaviour change interventions for societal wellbeing. (Key research project topics: strategic social marketing and innovation, health, technologies, marketing communication, marketing and underserved communities, social welfare, and sustainability.)
  • Responsible Marketing and Consumption – this thematic area focuses on addressing issues of responsibility, ethics, and sustainability in marketing and consumption. (Key research project topics: ethical and sustainable consumption, marketing for social enterprises and voluntary sector organizations, consumer exclusion and new technologies, the impact of commercial marketing on consumer behaviours, marketing for cultural and societal wellbeing, and the use of creative approaches to researching and teaching marketing ethics.)
  • Strategic Marketing and Sustainability – this thematic area within the cluster includes strategic sustainability marketing and innovation. (Key research project topics: strategic green marketing and management, cause-related marketing, sustainable entrepreneurship, marketing and technology, empowering disadvantaged agents in supply chains, local community networks and market innovation, sustainability knowledge and capabilities, corporate social responsibility, and social innovation.)

Potential supervisors

Fees and funding

UK fee International fee
Full time: £4,786 per year Full time: £12,146 per year
Part time: £2,393 per year Part time: £6,073 per year

Some of our research students are funded via The Grand Union Doctoral Training Partnership or the Open-Oxford-Cambridge AHRC Doctoral Training Partnership; some are funded by University studentships; others are self-funded.

For detailed information about fees and funding, visit Fees and studentships.

To see current funded studentship vacancies across all research areas, see Current studentships.


Father and son recycling

How to apply

Get in touch

If you have an enquiry specific to this research topic, please contact:

Lin Nilsen

Email: FBL-PHD
Phone: +44 (0)1908 858365

Apply now

If you’re interested in applying for this research topic, please take a look at the application process.