What you will study
The module content has been developed through discussions with a range of retail employers. As a result it has practical relevance and is responsive to the employment needs of retailers and the skills and characteristics required for developing a knowledgeable, ambitious and motivated workforce.
It presents the principles of retail management and marketing, for students aiming for a higher qualification in retail management and for anyone wishing to develop their knowledge of retailing and the retail industry.
You will receive a number of core texts, each including a mix of discussion, readings and activities. These texts will be supported by a website and multimedia learning materials such as audio podcasts, video materials and web-based activities all presented online. Each book plus the associated online session makes up a single block as follows:
Block 1: What is retailing? This block establishes the historical and business context of retailing and sets out the competitive retail landscape. It considers the range and scope of types of retail formats and operations; and identifies the key issues affecting the development of retail brands. This block also examines retail law, including consumer protection, product liability, displaying prices, consumer credit and employee-related legislation. Finally, it introduces the remaining blocks and considers the linkages between them.
Block 2: Managing Retail Stores. This block explores the key elements of day-to-day store operations and focuses on issues associated with managing people and process. Key topics include: managing a retail store; store design; visual merchandising and stock management; retail store information systems; and managing and developing people in retail organisations.
Block 3: Retail marketing management. This block explores retailing from a marketing perspective. It examines how each of the elements of the marketing mix applies in a retail context: product; price; place; promotion and branding; and service delivery.
Block 4: Retail planning and supply. This block builds on associated issues raised in blocks 1, 2 and 3. Key topics covered are: retail location; retail logistics and demand-driven supply; alternative distribution channels; delivering customer value; and managing supply relationships, including the use of information systems.
Block 5: Contemporary issues in retailing. This block refers to issues raised in the other blocks and examines the major forces currently influencing and shaping retailing. It considers in some detail the influences of retail expansion, internationalisation, the changing retail environment, and the impact of technology including online retailing. Please note that this block does not have a printed book and is delivered online only.
In summary, each block examines issues, topics and theories that will enable you to build a solid understanding of the foundations of retail management and retail marketing. The identified themes focus on areas posing major challenges to retailers. Completing this module will give you a good grounding in retail business, enabling you to progress to further levels of retail and business studies.
You will learn
The academic purpose of this module is to introduce you to the main functions and management of a retail business and the key issues associated with understanding retail trading and retail environments. After studying the module, you should be able to:
- explain relevant theories and concepts of retailing
- describe the key elements of a retail business and the retail trading environment
- discuss issues associated with operating a business in a retail environment/context
- outline the key module topics and explain why each topic is important to understanding the principles of retail management
- explain linkages between components of the module
- organise your studies, including paper-based and computer-based services
- continue to develop your awareness of how you learn and how different elements of the module applied to your individual learning style.
We recognise that there are many capable people working in retail with excellent shop floor skills, commitment, energy and experience but who lack the necessary academic qualifications to further their careers and to move into management both within and outside the retail industry. This module is for everyone from shop assistants to senior managers working in retail outlets of all types and sizes including the charity sector.