What you will study
This module draws on a wide range of interactive audio-visual, web-based and printed material from German-speaking countries. The module is structured around themes, each covering a different aspect of life in German-speaking countries today. You will be working with print-based materials as well as practising listening and speaking with video footage and audio interviews from Berlin, Wuppertal, Jena, Zurich and Vienna. The materials also include a set film, ‘Good Bye, Lenin!’. A range of online activities gives you further access to authentic materials from German-speaking countries and fosters your ICT and communication skills.
The themes in detail are:
1. Lebenswelten: attitudes and views of different generations and their role in German-speaking societies; changing demographic and social patterns; issues that are relevant to people’s lives now and in the future.
2. Welt der Arbeit: jobs and training; the role of work in people’s lives; the changing world of work; different types of industry, including a closer look at the tourist industry in Switzerland; intercultural and business communication.
3. Medien: the role and use of the media in German-speaking countries, covering the press, TV, radio and internet; exploration of the impact on traditional media of increasing use of the internet; and consideration of issues surrounding media freedom such as the misrepresentation of information about people and events in the media.
4. Kunst und Kritik: the arts and their role in people's lives; emerging visual art forms in Germany; new German cinema and architecture; describing, discussing and reviewing works of art.
5. Weltanschauungen: issues of faith and personal beliefs; quests and pilgrimage today; what is happiness; and ethical and moral questions and debates.
6. Erlebte Geschichte – gemeinsame Zukunft: the recent history of German-speaking countries (with a particular focus on Germany since the fall of the Berlin Wall); language and identity; the future of Germany, Austria and Switzerland and their role in an expanded European Union.
The module is varied, with a wide range of mixed-media material that has been selected in order to build up your confidence in the different language skills. The structure of the materials allows you to evaluate your progress regularly and provides confidence-building strategies to improve your learning skills. The materials are interactive and encourage your participation.
This module is designed to enable you to achieve a level of language proficiency equivalent to level B2 of the Council of Europe Common European Framework of Reference for Languages.
The Chartered Institute of Marketing now recognises this module under their Continuing Professional Development (CPD) programme.