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Financial analysis and decision making

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Drawing upon realistic examples and scenarios, this module will help you to understand effective financial decision making within organisations. You'll learn how financial capital can be raised and allocated, how to evaluate investment projects, as well as how to value stocks, bonds and real estate. You'll also explore the advantages and disadvantages of the most commonly used derivative instruments. If you have, or plan to pursue, a managerial position either in a private or public organisation, or if you simply want to understand more about how to plan your personal finances and invest wisely, this module will provide a solid foundation for the decision-making challenges you may face.

What you will study

The module consists of the following six units, each of which lasts between two and three weeks:

Unit 1 – Organisational goals and financial decision making
In this introductory unit, you'll be provided with a broad overview of the various types of organisations that feature in today’s economy. You'll appreciate how they differ in terms of their overall purpose and, therefore, in some aspects of their operations. In exploring the financial management environment, you will learn about the role financial managers play in helping organisational strategies succeed. Finally, you'll consider the responsibilities of financial managers and the major decision areas that confront them. 

Unit 2 – Organisations and the financial system
In this unit, you'll be introduced to the main sources of finance available to organisations, such as bank finance, crowdfunding and venture capital. You'll also consider the related specific opportunities and constraints in an accessible and contextualized manner. The key features of the ‘financing mix’ available to the various types of organisations will be elucidated, along with the relationships that can be built with capital markets. Finally, you'll discover the different ways in which organisations can allocate the financial resources raised, such as capital expenditure, share repurchase and mergers and acquisitions (M&As).

Unit 3 – Time value of money and cost of capital
In this unit, you'll be introduced to the concepts of risk, time value of money and cost of capital. Although it is impossible to exactly calculate the effects of uncertainty on investment projects, tools for quantifying risk are available. You'll cover the quantitative techniques that are the building blocks of the financial literature on risk and discount rate estimations. The unit will also discuss the Weighted Average Cost of Capital (WACC), which is a widely used measure within organisations.

Unit 4 – Investment appraisal 
In this unit, you'll focus on making financial decisions for long term investments using investment appraisal techniques and will build on the concept of time value of money. In particular, you will be introduced to the four most commonly used investment appraisal techniques, namely: Payback, Accounting Rate of Return (ARR), Net Present Value (NPV) and Internal Rate of Return (IRR). The advantages and limitations of each of these methods will be discussed, as well as their relevance to analyse the economic viability of long-term projects. Upon completion of the unit, you will be able to answer questions such as: should the business launch a new project or invest in a new machine? You will also look at some practical examples, and touch on other issues in investment appraisal such as non-financial factors. 

Unit 5 – Asset valuation techniques
In this unit, you'll consider the most popular approaches to equity valuation such as net asset value, dividend- and cash flow-related techniques, as well as relative valuation approaches. Understanding the forces that drive the price of equity is of great practical importance, since it allows stock market investors to determine whether a particular company is a good buy. Furthermore, it informs managers on how to best follow strategies that maximise shareholder value. As will be illustrated, the valuation techniques covered here could also be successfully employed in the context of bonds and real estate. 

Unit 6 – Risk management
In this unit, you'll be introduced to the most commonly used derivative instruments, their contractual characteristics and payoff structure. When used correctly, these instruments can provide cheap insurance for corporations and investors alike. The design of hedging methods, which are intended to mitigate or eliminate risk, will be elucidated. Even if derivatives are an invaluable tool in the domain of risk management, they can be dangerous when used for speculation purposes. This unit will illustrate these dangers and provide examples of massive losses that have been made by some imprudent market participants. 

Entry requirements

There are no formal entry requirements to study this module but, as it requires an aptitude for analytical and quantitative methods to engage with theories of finance and their applications, it’s very important you are comfortable with:

  • basic mathematical operations, such as addition, subtraction, multiplication and division;
  • powers of numbers including square roots;
  • using your scientific calculator effectively for the above;
  • simple mathematical equations;
  • negative numbers and fractions;
  • drawing and interpreting simple charts and graphs;
  • use of Excel to perform basic calculations.

If you have any doubt about the suitability of the module, please speak to an adviser.

What's included

All materials and tuition are available via the module website.

Computing requirements

A computing device with a browser and broadband internet access is required for this module. Any modern browser will be suitable for most computer activities. Functionality may be limited on mobile devices.

Any additional software will be provided, or is generally freely available. However, some activities may have more specific requirements. For this reason, you will need to be able to install and run additional software on a device that meets the requirements below.

A desktop or laptop computer with either an up-to-date version of Windows or macOS.

The screen of the device must have a resolution of at least 1024 pixels horizontally and 768 pixels vertically.

To join in the spoken conversation in our online rooms we recommend a headset (headphones or earphones with an integrated microphone).

Our Skills for OU study website has further information including computing skills for study, computer security, acquiring a computer and Microsoft software offers for students.

Teaching and assessment

Support from your tutor

You will be assigned an online tutor who will help you with the study material and mark and comment on your tutor-marked assignments (TMAs), and whom you can ask for advice and guidance. To support your study, there will be a series of online learning events (one for each unit). These will take place in an online meeting room which is a synchronous online platform used to deliver tuition. They provide an opportunity for you to engage with members of the module tutoring team and fellow students on a series of activities that will help you to consolidate your learning and prepare for module assessments.

Contact us if you want to know more about study with The Open University before you register.


The assessment details for this module can be found in the facts box above.

You are requested to use the online eTMA system to submit your tutor-marked assignments (TMAs). You will also be required to submit your end-of module assessment (EMA) online. Furthermore, the module incorporates six formative interactive computer-marked assignments (iCMAs).

If you have a disability

The OU strives to make all aspects of study accessible to everyone and this Accessibility Statement outlines what studying B294 involves. You should use this information to inform your study preparations and any discussions with us about how we can meet your needs.

Future availability

Financial analysis and decision making starts once a year – in April. This page describes the module that will start in April 2021. We expect it to start for the last time in April 2027.

Course work includes:

2 Tutor-marked assignments (TMAs)
End-of-module assessment
No residential school