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Accessibility Statement for Understanding customers (B206)

Mode of study

All of this module’s study materials are online. Online materials are composed of pages of text with images, audio/video clips of 2 - 8 minutes long (all with transcripts/subtitles)/diagrams/interactive media/animations/multiple choice self-assessed quizzes. Online materials also include links to external resources, online forums and online tutorial rooms.

Tuition strategy

This module provides a range of online learning events. Although not compulsory, attendance at tutorials will help you consolidate your learning.

Working with others

You will be required to work with other students and this is assessed. This includes looking at, and commenting on, others’ work, and reflecting on others’ comments on your work.

Practical work

Online practical work forms a required component of assessment (involving manipulation of digital images and text, and the use of presentation software. This includes some collaborative work in the form of peer review and comment, which will require adherence to inflexible deadlines.

Mathematical and scientific expressions and notations

There is limited use of mathematical and scientific symbols and expressions within the module.

Diagrams and other visual content

The study materials contain a considerable number of diagrams and photographs. Reading these is an important part of the study of this module. Assessment includes the requirement to manipulate digital images and text, as well as the use of presentation software to create a poster. Figure descriptions are provided for most figures.

Finding information

You may be required to search for, and make use of, third party material online and this is assessed. Alternatives for required/assessed research material can be provided to enable you to meet the Learning Outcomes of the module.


This module has Tutor-Marked Assignments (TMAs), which must be submitted online via the OU electronic TMA system, and interactive Computer-Marked Assignments (iCMAs) which are completed online.


You will receive feedback from your tutor on your submitted Tutor-Marked Assignments (TMAs). This will help you to reflect on your TMA performance. You should refer to it to help you prepare for your next assignment.


All University modules are structured according to a set timetable and you will need time-management skills to keep your studies on track. You will be supported in developing these skills.

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