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Course type
Degree  

Degree

  • Also known as an undergraduate or bachelors degree.
  • Internationally respected, universally understood.
  • An essential requirement for many high-level jobs.
  • Gain a thorough understanding of your subject – and the tools to investigate, think critically, form reasoned arguments, solve problems and communicate effectively in new contexts.
  • Progress to higher level study, such as a postgraduate diploma or masters degree.
Credits
360  

Credits

  • Credits measure the student workload required for the successful completion of a module or qualification.
  • One credit represents about 10 hours of study over the duration of the course.
  • You are awarded credits after you have successfully completed a module.
  • For example, if you study a 60-credit module and successfully pass it, you will be awarded 60 credits.
How long it takes
Part-time study – 6 years
Full-time study – 4 years*
Time limit – 16 years
*See How much time do I need?
Study method
Distance learning
Entry requirements
Find out more about
Entry requirements
Ask a question

BA (Honours) Marketing and Business Management

Course code: R84

This degree provides an innovative introduction to the world of business and gives you specialised knowledge and skills in marketing. You’ll investigate what’s involved in marketing, how businesses develop marketing strategies, and how marketing works with other business functions such as human resource management, accounting and finance. You’ll also learn how organisations think and work, how they are managed, and the external world in which they operate. This includes learning about the ethical and legal responsibilities that businesses have.

  • Develops your ability to apply and evaluate marketing theories and techniques.
  • Examines the role of digital technology in developing local and international marketing strategies.
  • Explores and analyses the interdisciplinary nature of business management, and the role of marketing management in organisations and society.
  • Equips you for a wide range of employment opportunities across all sectors.

We also offer a Diploma of Higher Education in Marketing and Business Management (W21) that is the same in structure as the first two-thirds of this degree.

Course type
Degree  

Degree

  • Also known as an undergraduate or bachelors degree.
  • Internationally respected, universally understood.
  • An essential requirement for many high-level jobs.
  • Gain a thorough understanding of your subject – and the tools to investigate, think critically, form reasoned arguments, solve problems and communicate effectively in new contexts.
  • Progress to higher level study, such as a postgraduate diploma or masters degree.
Credits
360  

Credits

  • Credits measure the student workload required for the successful completion of a module or qualification.
  • One credit represents about 10 hours of study over the duration of the course.
  • You are awarded credits after you have successfully completed a module.
  • For example, if you study a 60-credit module and successfully pass it, you will be awarded 60 credits.
How long it takes
Part-time study – 6 years
Full-time study – 4 years*
Time limit – 16 years
*See How much time do I need?
Study method
Distance learning
Entry requirements

Find out more about Entry requirements

Ask a question

This degree has three stages, each comprising 120 credits.

  • You’ll start Stage 1 with an introduction to business and management and the essentials of marketing. You’ll also choose one module from a variety of related subjects.
  • Next, in Stage 2, you’ll study how insights from consumer behaviour support creativity and innovation within organisations to pursue contemporary opportunities and meet global challenges.
  • Finally, in Stage 3, you’ll study strategic decision making and how entrepreneurial organisations utilise branding and integrate digital marketing communications to achieve success.

Prepare for OU study with an Access module

We offer two starting points depending on how confident you are or how long it’s been since you last studied. Choose to dive straight in at Stage 1, or if you’d prefer some extra preparation, you can get started with an optional Access module. See Entry requirements for more details.

You’ll study the essentials of marketing and be introduced to the disciplines of business and management; investigating the question ‘What is a business?’ and exploring the functions of human resource management, accounting and finance. You'll also be able to choose from a range of subjects that includes developing your ability to think creatively, which is a key attribute in marketing.

Stage 1 modules
ModulesCredits
You'll study the following:
An introduction to business and management (B100)60
Marketing essentials (B128) – planned for October 202530
You’ll choose one from:
Business data analytics and decision making (B126)30
Communication skills for business and management (LB170)30
Discovering mathematics (MU123)30
Economics in context (DD126)30
Fundamentals of accounting (B124)30
Introducing statistics (M140)30
Making your learning count (YXM130)30
You and your money (DB125)30

This stage begins with focusing on the essential functions of an organisation: human resources; marketing; operations management; and accounting and finance. You’ll examine their key practices, processes and contribution to an integrated approach to management.

You’ll then gain a critical but practical introduction to how individuals and organisations buy, consume and dispose of goods and services, and what this means for contemporary marketing.

Stage 2 modules
ModulesCredits
You'll study the following:
Shaping business opportunities (B207)60
Understanding customers (B206)60

Stage 3 begins with the fascinating world of strategy – covering the analysis of the environment where organisations operate and the choice and implementation of strategic options. You'll follow this by exploring the world of branding and marketing communications, and the practice of marketing in a range of different organisational contexts.

Stage 3 modules
ModulesCredits
You'll study the following:
Strategic management (B302)60
Marketing in action (B328)30
Brands, branding and society (B323) – planned for October 202730

We regularly review our curriculum; therefore, the qualification described on this page – including its availability, its structure, and available modules – may change over time. If we make changes to this qualification, we’ll update this page as soon as possible. Once you’ve registered or are studying this qualification, where practicable, we’ll inform you in good time of any upcoming changes. If you’d like to know more about the circumstances in which the University might make changes to the curriculum, see our Academic Regulations or contact us. This description was last updated on 19 March 2024.

Accessibility

Our qualifications are as accessible as possible, and we have a comprehensive range of support services. Our BA (Honours) Marketing and Business Management uses a variety of study materials and includes the following elements:

  • Online study – most modules are online; some have a mix of printed and online material. Online learning resources could include websites, audio/video, and interactive activities
  • Pre-determined schedules – we’ll help you to develop your time-management skills
  • Feedback – continuous assessment includes feedback from your tutor and using this to improve your performance
  • Using and producing diagrams and screenshots
  • Finding external/third-party material online
  • Specialist software, such as Excel
  • Mathematical and scientific expressions, notations and associated techniques
  • Online tutorials
  • Group-work
  • Practical work

Every module has its own Accessibility Statement with more detailed accessibility information – you’ll find these on individual module descriptions. Visit Disability support to find more about what we offer.

Learning outcomes, teaching and assessment

This qualification develops your learning in four main areas:

  • Knowledge and understanding.
  • Cognitive skills.
  • Practical and professional skills.
  • Key skills.

The level and depth of your learning gradually increases as you work through the qualification. You’ll be supported throughout by the OU’s unique style of teaching and assessment – which includes a personal tutor to guide and comment on your work; top quality course texts; elearning resources like podcasts, interactive media and online materials; tutorial groups and community forums.

Read the detailed learning outcomes here

Credit transfer

Credit transfer is not available for October 2024 registrations as some of the curriculum is currently in development. If you would like to begin your studies in October 2025, we will start accepting credit transfer applications from February 2025.

Classification of your degree

On successfully completing this course, we’ll award you our BA (Honours) Marketing and Business Management.

The class of honours (first, upper-second, lower-second or third) will depend on your grades at Stages 2 and 3.

You’ll have the opportunity to attend a degree ceremony.

International recognition

If you intend to use your Open University qualifications to seek work or undertake further study outside the UK, we recommend checking whether your intended qualification will meet local requirements for your chosen career. Find out more about international recognition of Open University qualifications.

Regulations

As a student of The Open University, you should be aware of the content of the qualification-specific regulations below and the academic regulations that are available on our Student Policies and Regulations website. 

There are no formal entry requirements for this qualification.

At The Open University we believe education should be open to all, so we provide a high-quality university education to anyone who wishes to realise their ambitions and fulfil their potential.

Even though there are no entry requirements, there are some skills that you’ll need to succeed. If you’re not quite ready for OU study we can guide you to resources that prepare you, many of which are free.

Answer a few quick questions to check whether you’re ready for study success

How much time do I need?

  • Most of our students study part time, completing 60 credits a year.
  • This will usually mean studying for 16–18 hours a week.
  • If you wish to study full time, the minimum time required is four years due to the first presentation date of Marketing essentials (B128). From October 2025, you will be able to complete 120 credits a year and graduate in three years.

Preparing for study with an Access module

Students who start their study with an Access module are more likely to be successful when they advance to Stage 1 of their qualification. They’re specially designed to give you a gentle introduction to OU study, boost confidence in your study skills, and help you gain a broad overview of your chosen subject area.

You’ll also benefit from:

  • feedback from your tutor through regular one-to-one phone tutorials
  • support from a dedicated team throughout your study
  • detailed written feedback on your work.
The Access module we’d recommend studying in preparation for this qualification is our:

Business and law Access module

What you will study

This multidisciplinary module provides an excellent introduction to studying with The Open University as you'll use printed and online materials to cover a wide range of topics in law and business.

View full details of Business and law Access module

How much will it cost in England?

We believe cost shouldn’t be a barrier to achieving your potential. That’s why we work hard to keep the cost of study as low as possible and have a wide range of flexible ways to pay to help spread the cost.

  • A qualification comprises a series of modules, each with an individual fee. Added together, they give you the total cost.
  • Fees are paid on a module-by-module basis – you won't have to pay for the whole of your qualification up front.
  • Most of our students study part time at a rate of 60 credits a year.
  • Our typical fee for 60 credits is £3,636*.
  • This means, at current prices, the typical total cost of your qualification would be £21,816*.
  • This qualification also includes one or more option modules with a lower-than-typical cost. If you choose to study one of these modules, the total cost of your qualification will be lower.

*The fee information provided here is valid for modules starting before 31 July 2025. Fees typically increase annually. In England, fees are subject to the part-time fee limit, as set out in section C of the University's Fee Rules.

Additional costs

Study costs

There may be extra costs on top of the tuition fee, such as set books, a computer and internet access.

If your income is not more than £25,000 or you receive a qualifying benefit, you might be eligible for help with some of these costs after you start studying.


How will I study this course?

With our unique approach to distance learning, you can study from home, work or on the move.

You’ll have some assessment deadlines to meet, but otherwise, you’ll be free to study at the times that suit you, fitting your learning around work, family, and social life.

For each of your modules, you’ll use either just online resources or a mix of online and printed materials.

Each module you study will have a module website with

  • a week-by-week study planner, giving you a step-by-step guide through your studies
  • course materials such as reading, videos, recordings, and self-assessed activities
  • module forums for discussions and collaborative activities with other students
  • details of each assignment and their due dates
  • a tutorial booking system, online tutorial rooms, and your tutor’s contact details
  • online versions of some printed module materials and resources.

If you have additional needs, we can also provide most module materials in alternative formats. Find out more about materials on our accessibility webpage.

See how our module websites work.

Tutor support

Student, Joe, talks about balancing working at the NHS and studying with the OU and how he has the best of both worlds.

You’ll have a tutor for each module, who will introduce themselves before the module begins.

Throughout the module, they will:

  • mark your assignments and give feedback to help you improve
  • guide you to learning resources
  • support you, whether with general study skills or help with a specific topic.

Tutorials

Tutorials usually take place online, and they’re always optional.

Online tutorials are live presentations with module tutors in dedicated online tutorial rooms and are sometimes recorded.

Assessment

Our assessments are all designed to reinforce your learning and help you show your understanding of the topics. The mix of assessment methods will vary between modules.

Computer-Marked Assignments

  • Usually, a series of online, multiple-choice questions.

Tutor-Marked Assignments

  • You’ll have a number of these throughout each module, each with a submission deadline.
  • They can be made up of essays, questions, experiments or something else to test your understanding of what you have learned.
  • Your tutor will mark and return them to you with detailed feedback.

End-of-Module Assessments

  • The final, marked piece of work on most modules.
  • Modules with an end-of-module assessment won’t usually have an exam.

Exams

  • Some modules end with an exam. You’ll be given time to revise and prepare.
  • You’ll be given your exam date at least 5 months in advance.
  • Most exams take place remotely, and you will complete them at home or at an alternative location.
  • If a module requires you to take a face-to-face exam, this will be made clear in the module description, and you will be required to take your exam in person at one of our exam centres.

Progressing to a point where I felt more comfortable writing my assignments, and having my scores reflecting that, made me quite happy because it showed the hard work was being rewarded.

Patrick ‘Ricky’ Skene, BSc (Hons) Sport, Fitness and Coaching

Other support and resources

Throughout your studies, you’ll have access to our subject-specific Student Support Teams.

They’ll help you with any general questions about your study and updates to your OU account.

To help with your studies, you’ll also have access to:

  • our online library, with high-quality online resources to support your study
  • other university libraries in the UK and Ireland
  • the online Help Centre, which has general information about OU study and support, along with study skills advice
  • free Microsoft Office 365 software
  • IT and computing support from our Computing Helpdesk.

Find out more about student support and being a part of the OU community.

Having a course that was really varied and studying in a style that worked for Nick, was key to him launching his own business and becoming an entrepreneur.

Skills for career development

This degree course will help you develop a broad set of skills that are of high value to employers, including the ability to:

  • understand key business functions such as marketing, human resources, information management, accounting and finance, and operations in their wider organisational and social context
  • put together reasoned arguments and question assumptions
  • draw together, analyse and critically evaluate information
  • understand the nature of leadership skills and behaviours within organisations
  • communicate effectively, clearly and accurately with others
  • use ICT to research, identify and present information
  • manage time and take responsibility for your own personal development.

Career relevance

The skills and knowledge you’ll develop by studying this degree will equip you to follow a number of career paths, and are recognised by employers as having great value for work in management and business. A qualification in marketing and business management can lead to opportunities in a wide range of areas such as:

  • middle and senior management positions across all sectors
  • advertising and marketing
  • accountancy
  • human resources
  • banking, including investment banking
  • sales and retail
  • management consultancy
  • business journalism
  • transport and logistics.

Accreditation

The Open University Business School is one of the few institutions worldwide that are triple-accredited by the Association to Advance Collegiate Schools of Business (AACSB) the European Quality Improvement System (EQUIS), and Association of MBAs (AMBA). These are internationally recognised quality standards which independently validate the quality of the School’s teaching, research and operations. The School undergoes regular reviews to ensure that standards are maintained and has successfully retained its triple accredited status since 2004. This qualification is accredited through inclusion in these reviews.

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Other careers

Employers are keen to utilise the commercial awareness that business graduates offer, as increasing globalisation and continual changes in technology, communications, financial services and distribution of goods and services open up new business opportunities. This awareness can also lead to opportunities in specialist areas concerned with offering guidance to managers, such as management consultancy or business journalism.

Many graduate-level jobs are open to graduates of any discipline, particularly in business, finance, management consultancy and the public sector.

Exploring your options

Once you register with us (and for up to three years after you finish your studies), you’ll have full access to our careers service for a wide range of information and advice. This includes online forums, website, interview simulation, vacancy service as well as the option to email or speak to a careers adviser. Some areas of the careers service website are available for you to see now, including help with looking for and applying for jobs. You can also read more general information about how OU study enhances your career.

In the meantime if you want to do some research around this qualification and where it might take you, we’ve put together a list of relevant job titles as a starting point. Some careers may require further study, training and/or work experience beyond your degree.

  • advertising account manager
  • business and market analyst
  • business journalist
  • consumer researcher
  • content marketer
  • digital strategist
  • logistics manager
  • management consultant
  • market research manager
  • marketing executive
  • product marketing manager
  • publicity officer
  • risk analyst
  • sales and retail manager
  • social media co-ordinator.

Register for this course

Start dates
Credit transfer: apply by 05/12/2024

Request your Business and Management prospectus

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