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Creating futures: sustainable enterprise and innovation

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This module provides you with intermediate/advanced conceptual and practical learning in entrepreneurship and innovation in different specialist sectors. Through a mix of study activities and self-selected experiential projects, you will develop independent research and online collaborative skills necessary to engage in enterprise and innovation practices in new and existing organisations. The module encourages you to do so by articulating how entrepreneurship and innovation can be used to satisfy individual goals while contributing to solving societal problems in an ethical and sustainable manner.

What you will study

This module consists of the following four distinct but closely related blocks of study:

Block 1: Societal impacts of entrepreneurship and innovation 
In this block, you'll be introduced to the societal impacts of enterprise and innovation, and the tools and techniques needed to identify, analyse and manage them throughout the module. It recaps selected topics on entrepreneurship and innovation to ensure progression to the next level for innovation and enterprise pathway students and to introduce novices to key themes and concepts on ethics and sustainability as applied in entrepreneurship and innovation. It also articulates the underlying principle of the module, which is about using entrepreneurship and innovation to solve societal problems in an ethical and sustainable manner, considering this at different stages of an enterprise life cycle. Written and interactive cases and examples are used to bring the theoretical concepts to life.

In Week 2, the OpenStudio will be introduced as a platform for you to document (diary) your reflective learning linked to your career development planning. Additionally, as part of the introduction to Block 1, you'll complete a self-diagnostic questionnaire to assess your knowledge and skills gap to help identify a professional development plan (PDP) linked to your future career aspirations. Specific activities and tasks have been designed to help you review your PDP across the module.

Block 2: Researching entrepreneurship and innovation
In this block, you'll examine how entrepreneurship and innovation can be used to solve societal challenges (e.g. social inclusion, environmental protection, economic and community development) through an experiential learning experience – My Experiential Learning Project. It starts by introducing students to the significance of specialist sectors in society and the three specialist areas selected for study. To ensure coverage of a range of relevant societal problems, while meeting the learning needs of students, three ideal specialist areas have been selected for in-depth study:

  • Engineering, science and information technology: includes entrepreneurship/innovation in relation to the choice of production, operational and marketing technologies, such as ‘green’ and low carbon technology, medical technology, bio solutions, electric cars, IT services for managing patient feedback
  • Creative, leisure and cultural industries: includes entrepreneurship/innovation in the visual and performance arts, poetry, languages, heritage and sports.
  • Health and social care: includes entrepreneurship/innovation in relationship to the challenges of increasing access to healthcare (health care costs v health and social care needs of citizens).

As the sub-titles suggest, you'll be clustered into three specialist areas. However, the block introduction will make clear that the three categories are not mutually exclusive. My Experiential Learning Project will require you to conduct independent research within your chosen specialist area, using evidence to analyse how existing enterprises seek to use entrepreneurship and innovation to address societal problems. You should be able to conduct interviews in this organisation, so it would be helpful if you could ensure access to the organisation.

You'll work on this experiential project throughout Block 2 with specific module-directed study activities provided to support them, such as a framework for identifying and researching a societal problem in a specialist area, method of data collection and analysis, intrapreneurship and societal change, and report writing. Within this context, you'll select a societal problem within your specialist area (which could be one of the three above) and start working towards developing a solution.

Block 3: Sustainable Enterprise Challenge 
This block provides the opportunity to practise how to create and manage an enterprise as part of a team through a computer-assisted Sustainable Enterprise Challenge (SEC), using a version of either ‘Serious Games’ or ‘SimVenture’. You'll be provided with a scenario based on an enterprise that has just been launched and that is expected to provide an innovative and sustainable solution to a defined societal problem. Student teams will then be created and tasked with completing a series of weekly challenges: setting strategic objectives (e.g. triple bottom-line), defining organisational values and recruitment strategies, sourcing financial and non-financial resources, making choices about production technology and marketing, making enterprise expansion decisions (including a second round of funding). All of these are geared towards generating student-led, pre-defined impacts. The outcome includes weekly templates of team analysis and decisions and end-of-project impact measures.;

Block 4: Module summary and revision
In this final block, you'll integrate your previous learning to produce your end-of-module assessment. You'll return to the societal challenge identified in Block 2 and the learning from Block 3 (inter-relationship among function areas of entrepreneurship and innovation) to develop a solution to the problem. This includes decisions as to whether the solution is best offered through a start-up enterprise or an existing enterprise (intrapreneurship), ethical and sustainability considerations and a clear success criterion for measuring the impact of the proposed solution. 

You will learn

By studying this module, you will:

  • research, create and manage sustainable forms of innovative and entrepreneurial ventures within a range of specialist areas, recognising that specialist areas have to be explored at multiple levels of analysis
  • apply core theories, concepts and frameworks of innovation and entrepreneurship to understand the strategy, process and operations of financially, socially and environmentally sustainable enterprises
  • discuss the impact of innovation and entrepreneurship on society, both at a conceptual and a practical level, including ethics and sustainability, economic and social benefits to you, the economy and local communities
  • distinguish the responsibilities of founders, managers, employees and directors within particular types of sustainable enterprises and innovations.

Entry requirements

This module assumes that you have the necessary knowledge and experience of innovation and entrepreneurship. This could be gained from successful prior study of Design thinking: creativity for the 21st century (U101) and Exploring innovation and entrepreneurship (B205). You'll find this module more straightforward if you complete B205 first.

Alternatively, for those studying towards an engineering qualification your knowledge and experience of technological innovation and team working from study at OU levels 1 and 2 will be applicable. Studying this module without first completing one of the above options, and without any other experience of entrepreneurship and innovation you will need the time to do additional studies. A list of Additional Resources has been created, which includes some of the key study that you can complete prior to the individual study activities in B327.

If you have any doubt about the suitability of the module, please speak to an adviser.

What's included

 You’ll have access to a module website, which includes:

  • a week-by-week study planner
  • module materials
  • audio and video content
  • the OpenStudio platform to share media content
  • assessment guide
  • online tutorials
  • student rooms for collaborative work
  • personal development and career planning resources (for up to three years after graduation).

Computing requirements

You’ll need broadband internet access and a desktop or laptop computer with an up-to-date version of Windows (10 or 11) or macOS Ventura or higher.

Any additional software will be provided or is generally freely available.

To join in spoken conversations in tutorials, we recommend a wired headset (headphones/earphones with a built-in microphone).

Our module websites comply with web standards, and any modern browser is suitable for most activities.

Our OU Study mobile app will operate on all current, supported versions of Android and iOS. It’s not available on Kindle.

It’s also possible to access some module materials on a mobile phone, tablet device or Chromebook. However, as you may be asked to install additional software or use certain applications, you’ll also require a desktop or laptop, as described above.

Teaching and assessment

Support from your tutor

In addition to regular tuition in the tutor group forum discussions, this module includes seven online tutorials. These link to specific learning activities and associated assessments. The timings of the tutorials within the Module will be available in the study planner.

Contact us if you want to know more about study with The Open University before you register.


The assessment details for this module can be found in the facts box.

A non-examinable assessment will reflect the time and effort devoted to the ‘My Experiential Learning Project’ and the ‘Sustainable Enterprise Challenge’ components and the opportunity these provide to reflect on own personal aspirations and career planning. A number of activities are built into the module, particularly in Block 4, which will assist you in bringing all these together for the end-of-module assessment.  

If you have a disability

The OU strives to make all aspects of study accessible to everyone and this Accessibility Statement outlines what studying B327 involves. You should use this information to inform your study preparations and any discussions with us about how we can meet your needs.

Future availability

Creating futures: sustainable enterprise and innovation starts once a year – in October. This page describes the module that will start in October 2024. We expect it to start for the last time in October 2026.

Course work includes:

2 Tutor-marked assignments (TMAs)
End-of-module assessment

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