BA (Honours) Business Management (Marketing)

Accessibility

Our qualifications are as accessible as possible, and we have a comprehensive range of support services. Our BA (Honours) Business Management uses a variety of study materials and includes the following elements:

• Online study – most modules are online; some have a mix of printed and online material. Online learning resources could include websites, audio/video, and interactive activities
• Pre-determined schedules – we’ll help you to develop your time-management skills
• Feedback – continuous assessment includes feedback from your tutor and using this to improve your performance
• Using and producing diagrams and screenshots
• Finding external/third-party material online
• Specialist software
• Mathematical and scientific expressions, notations and associated techniques
• Online tutorials
• Group-work
• Practical work

Every module has its own Accessibility Statement with more detailed accessibility information – you’ll find these on individual module descriptions. Visit our Disability support page to learn about our services.

There are no formal entry requirements to study this qualification.

With the exception of the Accounting route, there is the option to study a mathematics module at Stage 1. Whether that module is right for you will depend on your experience and confidence with mathematics. Visit our Open Mathematics and Statistics website for information and to try some diagnostic quizzes.

Preparing for study with an Access module

Students who start their study with an Access module are more likely to be successful when they advance to Stage 1 of their qualification. They’re specially designed to give you a gentle introduction to OU study, boost confidence in your study skills, and help you gain a broad overview of your chosen subject area.

You’ll also benefit from:

• feedback from your tutor through regular one-to-one phone tutorials
• support from a dedicated team throughout your study
• detailed written feedback on your work.

Skills for career development

This degree will help you develop a wide range of skills valued by employers, including the ability to:

• understand key business functions such as marketing, human resources, information management, accounting and finance, and operations in their wider organisational and social context
• construct reasoned arguments and challenge assumptions
• analyse and critically evaluate information
• understand the nature of leadership skills and behaviours within organisations
• communicate clearly and effectively
• use ICT to research, identify and present information
• manage your time and take responsibility for your personal development.

Career relevance

The skills and knowledge gained from this degree can open doors to various career paths. Business management graduates are well-equipped for roles in:

• middle and senior management across sectors
• advertising and marketing
• accountancy
• human resources
• banking, including investment banking
• sales and retail
• management consultancy
• business journalism
• transport and logistics.

Accreditation

The Open University Business School is one of the few institutions worldwide that are triple-accredited by the Association of MBAs (AMBA), the European Quality Improvement System (EQUIS) and the Association to Advance Collegiate Schools of Business (AACSB). These are internationally recognised quality standards which independently validate the quality of the School’s teaching, research and operations. The School undergoes regular reviews to ensure that standards are maintained and has successfully retained its triple accredited status since 2004. This qualification is accredited through inclusion in these reviews.

Other careers

Business graduates are highly valued by employers for their commercial awareness. As globalisation and advances in technology, communications, financial services continue to create new business opportunities, this awareness can lead to careers in areas such as management consultancy or business journalism.

Many graduate roles, particularly in business, finance, management consultancy and the public sector are open to graduates from any discipline, offering a wide range of career possibilities.

Exploring your options

Once you register with us (and for up to three years after you finish your studies), you’ll have full access to our careers service for a wide range of information and advice. This includes online forums, website, interview simulation, vacancy service as well as the option to email or speak to a careers adviser. Some areas of the careers service website are available for you to see now, including help with looking for and applying for jobs. You can also read more general information about how OU study enhances your career.

In the meantime if you want to do some research around this qualification and where it might take you, we’ve put together a list of relevant job titles as a starting point. Some careers may require further study, training and/or work experience beyond your degree.

You can achieve this degree in as little as three years and have a maximum of 16 years to complete it. Our module-by-module approach gives you the flexibility to complete your qualification at a pace that works best for you.

3-year degree

You can complete this degree in three years by studying at a pace equivalent to full-time. That’s similar to a student at a campus-based university.

• You'll study 120 credits a year.
• You'll need 32–36 study hours per week.

For a year-by-year breakdown of modules, take a look at our 3-year degree pathway in the Course details section.

6-year degree

You can complete this degree in six years by studying part-time. That’s roughly half the rate of a student on a full-time course at a campus-based university.

• You'll study 60 credits a year.
• You'll need 16–18 study hours per week.

For a year-by-year breakdown of modules, take a look at our 6-year degree pathway in the Course details section.