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Diploma of Higher Education in Marketing and Business Management - Learning outcomes

Educational aims

This qualification will provide you with:

  • a thorough understanding of the theoretical and work-based knowledge relevant to the application of marketing and business management in theory and practice
  • the ability to reflect on experience of marketing and business management practices to produce and apply new understanding and skills
  • an ability to recognise and deal with key individual and stakeholder differences in marketing and business management and the issues arising from such diversity
  • a thorough understanding of the operations, structures, cultures and functioning of business organisations and the complex nature of their key business functions and processes
  • a broad range of important business skills, which you can bring to your employment in marketing and business management more widely
  • comprehensive support and guidance to develop as an independent learner.

Learning outcomes

The qualification provides opportunities for you to develop and demonstrate knowledge and understanding, qualities, skills, and other attributes in the following areas:

Knowledge and understanding

On completion of this diploma, you will be able to demonstrate:

  • knowledge and critical understanding of the main concepts, theories and principles associated with marketing and business management
  • an understanding of the scope and defining features of marketing and business management; as a subject, including an understanding of some major current issues in marketing.

Cognitive skills

On completion of this diploma, you will be able to:

  • gather, critically analyse and evaluate information in accordance with the theories, concepts and principles of marketing and business management
  • apply your knowledge and understanding to a wide range of the principal professional skills, techniques, practices and/or materials associated with marketing and business management, including in contexts with a degree of unpredictability.

Practical and/or professional skills

On completion of this diploma, you will be able to:

  • engage, as appropriate, with practical and professional skills and demonstrate an awareness of relevant responsible and ethical issues in marketing and business management.
  • use a logical process for developing personal development and career, identifying and researching employment options and associated skills and qualification requirements
  • recognise the importance of developing both technical and non-technical skills and of learning from feedback and self-reflection.
  • plan, monitor and review your progress as an independent learner and understand the relevance of your learning to your career.

Key skills

On completion of this diploma, you will be able to:

  • compare critically and use different approaches to issues and problems within marketing business management
  • implement actions according to a plan and make adjustments in response to unanticipated issues
  • develop formal plans for tasks, some of which are complex, with logically sequenced steps that identify relevant constraints
  • effectively communicate information, arguments and analysis in a variety of forms, using key techniques of business management effectively, in a way that is appropriate to your purpose and audience, including specialists and non-specialists
  • play an active role in group discussions, paying attention to the perspectives of others
  • create and share digital content as appropriate to marketing and business management adopting a responsible and ethical approach
  • demonstrate the ability to independently find, critically evaluate and use information, data or tools accurately in a range of business management contexts
  • adopt a range of numerical skills and digital practices (including the use of tools/resources), as appropriate to business management
  • consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of OU level 2 study.

Teaching, learning and assessment methods

You will learn independently, using printed teaching texts; directed readings from textbooks and papers; and online activities and resources.

We will support your learning with self-assessment questions and exercises, included in the teaching texts; feedback and guidance from a tutor, including, depending on location, support via tutorials, phone or email; online forums; and study guides. We will assess your learning with tutor-marked assignments (TMAs), interactive computer-marked assignments (iCMAs), end-of-module assessments (EMAs) and formal examinations.

You will develop your cognitive skills by engaging with analysis and design exercises. These skills are assessed by questions in the TMAs and exams that ask for the application of concepts in given situations. You will be asked to provide evidence of using these skills in your place of work and will be encouraged to reflect on your learning and plan for improvement. You will be supported in developing these skills by guidance provided in the study materials, together with feedback from your tutor and place of work supervisor. Online forums are an integral resource in several modules and you are expected to take part in online discussions moderated by your tutor who will give guidance as needed. Some of these discussions will form part of your assessment. Assessment of your written communication skills will be integral to the programme.

You will be encouraged to draw together the skills you acquire through the modules with those you practice in your place of work. Assessment will mainly be based on the evidence you will provide of applying skills in your everyday working environment.