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An introduction to business and management

This key introductory OU level 1 module provides an accessible and comprehensive introduction to business and management in a globalised world. Through readings and international case studies you’ll explore a wide range of topics in contemporary business and management: what motivates people to work; how to assess financial soundness of a business; what attracts customers; how economic crises affect businesses; and ethical challenges in business and management. Using a blend of text, audio video and interactive online activities, you’ll develop vital skills for study and for work in business, public or voluntary sector organisations.

Modules count towards OU qualifications

OU qualifications are modular in structure; the credits from this undergraduate module could count towards a certificate of higher education, diploma of higher education, foundation degree or honours degree.

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Module

Module code
B100
Credits

Credits

  • Credits measure the student workload required for the successful completion of a module or qualification.
  • One credit represents about 10 hours of study over the duration of the course.
  • You are awarded credits after you have successfully completed a module.
  • For example, if you study a 60-credit module and successfully pass it, you will be awarded 60 credits.
60
Study level
Across the UK, there are two parallel frameworks for higher education qualifications, the Framework for Higher Education Qualifications in England, Northern Ireland and Wales (FHEQ) and the Scottish Credit and Qualifications Framework (SCQF). These define a hierarchy of levels and describe the achievement expected at each level. The information provided shows how OU module levels correspond to these frameworks.
OU SCQF FHEQ
1 7 4
Study method
Distance Learning
Module cost
See Module registration
Entry requirements
See Entry requirements

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This course provides the right amount of information for an OU level 1 introduction module. The course is well structured...
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What you will study

Businesses make up a hugely significant aspect of global society and provide both goods and services for people to use and employment for a large proportion of the population. This introduction to the fascinating world of business consists of seven blocks of materials that cover a wide range of topics in contemporary business. Each block consists of a Readings book in addition to an online study planner and interactive online activities. A wide variety of case studies are used to enhance your learning through application to real world situations. Two large case studies of real, international companies - one of them in video form – will help you understand the complexities of business and management and how different aspects of a business work together.

In Block 1 you will learn what a business is and what distinguishes it from other types of organisations in the public and voluntary sector. You will gain a first insight into a business’s external environment and its main business functions, as well as into the nature of organisational structures, cultures and values.

In Blocks 2, 3 and 4 you will learn about three of the main business functions: human resources management, accounting and finance and marketing.

Block 2 looks at the people at work. You will explore what motivates people to work, and how organisations select, train and evaluate employees. Throughout the block you will learn about both the techniques that organisations use to manage their employees and how these human resource management techniques are perceived by and impact on the people working in the organisation.

Block 3 will give you an accessible introduction to financial information for business. In this block you will learn how to read and interpret the main financial statements produced in a business, a crucial skill for any student of business and management.

Block 4 is about marketing. You will explore the importance of marketing in a business and how a marketing plan is put together, including the collection of marketing research, understanding customer behaviour and tailoring products and services to meet customer requirements. You will also learn about the significant role that marketing plays in contemporary consumer society.

In Blocks 5, 6 and 7 you will explore the way in which business is embedded in its external environment.

Block 5 is about the economic and political context in which businesses and other organisations operate. You will learn about topics such as supply and demand, the economic system, the role of central banks, and about the role of governments in making economic policy and regulating businesses.

Block 6 introduces you to the subject of business ethics. Businesses regularly face difficult ethical challenges, such as whether to use sweatshops to produce more cheaply or how to balance environmental concerns with the desire for growth. In this block you will explore some ethical theories that can help you to think through these issues.

Block 7 concludes the module with a look at the global context in which businesses operate. No matter how small a business may be, it will be influenced by globalisation. You will learn about what globalisation actually means, what drives it and how it impacts upon businesses. The block concludes with a look at some of the key challenges posed by globalisation.

Taken together this module offers a broad and engaging introduction to the fundamentals of business and management in its global context.

Teaching and assessment

Support from your tutor

While you study this module you will be supported by your tutor in face to face and online tutorials. Your tutor will facilitate online discussions with your fellow students in your tutor group forum and will be available for individual queries and help if you need it. Your tutor will also mark your tutor marked assignments and give you feedback on your progress.

Assessment

The assessment details for this module can be found in the facts box above.

You must use the online eTMA system to submit your tutor-marked assignments (TMAs).

Future availability

An introduction to business and management starts twice a year – in February and October. This page describes the module that will start in October 2018 and February 2019. We expect it to start for the last time in February 2023.

Regulations

As a student of The Open University, you should be aware of the content of the academic regulations which are available on our Student Policies and Regulations website.

    Course work includes:

    5 Tutor-marked assignments (TMAs)
    No examination
    No residential school


    Entry requirements

    This is a key introductory OU level 1 module. OU level 1 modules provide core subject knowledge and study skills needed for both higher education and distance learning, to help you progress to modules at OU level 2.

    If you have any doubt about the suitability of the module, please speak to an adviser.

    Register

    Start End England fee Register
    02 Feb 2019 Sep 2019 £2928.00

    Registration closes 10/01/19 (places subject to availability)

    Register
    This module is expected to start for the last time in February 2023.

    Additional Costs

    Study costs

    There may be extra costs on top of the tuition fee, such as a laptop, travel to tutorials, set books and internet access.

    If you're on a low income you might be eligible for help with some of these costs after your module has started.

    Ways to pay for this module

    Open University Student Budget Account

    The Open University Student Budget Accounts Ltd (OUSBA) offers a convenient 'pay as you go' option to pay your OU fees, which is a secure, quick and easy way to pay. Please note that The Open University works exclusively with OUSBA and is not able to offer you credit facilities from any other provider. All credit is subject to status and proof that you can afford the repayments.

    You pay the OU through OUSBA in one of the following ways:

    • Register now, pay later – OUSBA pays your module fee direct to the OU. You then repay OUSBA interest-free and in full just before your module starts. 0% APR representative. This option could give you the extra time you may need to secure the funding to repay OUSBA.
    • Pay by instalments – OUSBA calculates your monthly fee and number of instalments based on the cost of the module you are studying. APR 5.1% representative.

    Joint loan applications

    If you feel you would be unable to obtain an OUSBA loan on your own due to credit history or affordability issues, OUSBA offers the option to apply for a joint loan application with a third party. For example, your husband, wife, partner, parent, sibling or friend. In such cases, OUSBA will be required to carry out additional affordability checks separately and/or collectively for both joint applicants who will be jointly and severally liable for loan repayments.

    As additional affordability checks are required when processing joint loan applications, unfortunately, an instant decision cannot be given. On average the processing time for a joint loan application is five working days from receipt of the required documentation.

    Read more about Open University Student Budget Accounts (OUSBA).  

    Employer sponsorship

    Studying with The Open University can boost your employability. OU courses are recognised and respected by employers for their excellence and the commitment they take to complete. They also value the skills that students learn and can apply in the workplace.

    More than one in ten OU students are sponsored by their employer, and over 30,000 employers have used the OU to develop staff so far. If the module you’ve chosen is geared towards your job or developing your career, you could approach your employer to see if they will sponsor you by paying some or all of the fees. 

    • Your employer just needs to complete a simple form to confirm how much they will be paying and we will invoice them.
    • You won’t need to get your employer to complete the form until after you’ve chosen your module.  

    Credit/debit card

    You can pay part or all of your tuition fees upfront with a debit or credit card when you register for each module. 

    We accept American Express, Maestro (UK only), Mastercard, Visa/Delta and Visa Electron. 

    Mixed payments

    We know that sometimes you may want to combine payment options. For example, you may wish to pay part of your tuition fee with a debit card and pay the remainder in instalments through an Open University Student Budget Account (OUSBA).


    For more information about combining payment options, speak to an adviser or book a call back at a time convenient to you.


    Please note: your permanent address/domicile will affect your fee status and therefore the fees you are charged and any financial support available to you. The fees and funding information provided here is valid for modules starting before 31 July 2019. Fees normally increase annually in line with inflation and the University's strategic approach to fees. 

    This information was provided on 14/12/2018.

    What's included

    Module website, including online study calendar, interactive online activities, video and audio materials and links to assessment resources; 7 books of Readings

    Computing requirements

    A computing device with a browser and broadband internet access is required for this module.  Any modern browser will be suitable for most computer activities. Functionality may be limited on mobile devices.

    Any additional software will be provided, or is generally freely available. However, some activities may have more specific requirements. For this reason, you will need to be able to install and run additional software on a device that meets the requirements below.

    A desktop or laptop computer with either:

    • Windows 7 or higher
    • macOS 10.7 or higher

    The screen of the device must have a resolution of at least 1024 pixels horizontally and 768 pixels vertically.

    To participate in our online-discussion area you will need both a microphone and speakers/headphones. 

    Our Skills for OU study website has further information including computing skills for study, computer security, acquiring a computer and Microsoft software offers for students. 

    If you have a disability

    The OU strives to make all aspects of study accessible to everyone and this Accessibility Statement outlines what studying B100 involves. You should use this information to inform your study preparations and any discussions with us about how we can meet your needs.

    To find out more about what kind of support and adjustments might be available, contact us or visit our Disability support website.