England
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Social and responsible marketing
Award Award | Duration Duration | Start dates Start dates | Application Application |
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PhD (MPhil also available) PhD (MPhil also available) | Full-time: 3–4 years Part-time: 6–8 years Full-time: 3–4 years Part-time: 6–8 years | February and October February and October | March to June (February start) October to January (October start) March to June (February start) October to January (October start) |
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social marketing and behaviour change – theoretical interests in this area include attitude change models and communication theories aimed at positive behavioural change, -
responsible marketing and consumption – focuses on addressing issues of responsibility and ethics in marketing and consumption, and -
strategic marketing and sustainability – focuses on exploring the use of marketing activities to create values and the promotion of environmental and socially responsible products, practices and brands.
Entry requirements
Potential research projects
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Social Marketing and Behaviour – This research theme focuses on the principles and practices of social marketing aimed at behaviour change interventions for societal well-being. It examines strategic social marketing and innovation, exploring how these approaches can drive positive behavioural changes. The theme also delves into health-related interventions, utilising technologies and marketing communication to enhance public health outcomes. Additionally, it addresses marketing to underserved communities, aiming to improve social welfare through targeted campaigns. The research emphasises sustainability, investigating how social marketing can promote sustainable practices and contribute to the overall welfare of society. -
Responsible Marketing and Consumption – This thematic area addresses responsibility, ethics, and sustainability issues in marketing and consumption. It explores key topics such as ethical and sustainable consumption, examining how marketing strategies can promote responsible consumer behaviours. The research also focuses on marketing for social enterprises and voluntary sector organisations, aiming to enhance their impact on society. Additionally, it investigates consumer exclusion and the role of new technologies in bridging this gap. The theme examines the impact of commercial marketing on consumer behaviours and its implications for cultural and societal well-being. Furthermore, it utilises creative approaches to researching and teaching marketing ethics, fostering a deeper understanding of responsible marketing practices. -
Strategic Marketing and Sustainability This thematic area within the cluster focuses on strategic sustainability marketing and innovation. It covers key topics such as strategic green marketing and management, aiming to integrate environmental considerations into marketing strategies. The research explores cause-related marketing and sustainable entrepreneurship, investigating how businesses can align their marketing efforts with social and environmental causes. It also examines the intersection of marketing and technology, particularly in empowering disadvantaged agents in supply chains. The theme delves into local community networks and market innovation, fostering sustainable development at the grassroots level. Additionally, it addresses sustainability knowledge and capabilities, corporate social responsibility, and social innovation, aiming to enhance the overall impact of strategic marketing on sustainability. -
Marketing, Technology and Sustainability – This thematic area within the cluster seeks to understand the use of technologies in marketing activities and their impact on sustainability. It explores how advancements in technology can enhance marketing strategies, improve customer engagement, and drive sustainable practices. The research examines the integration of digital tools, data analytics, and innovative platforms in marketing, aiming to identify how these technologies contribute to sustainable development goals.
Potential supervisors
Fees and funding
PhD fees
UK fee UK fee | International fee International fee |
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Full-time: £5,006 per year Full-time: £5,006 per year | Full-time: £12,705 per year Full-time: £12,705 per year |
Part-time: £2,503 per year Part-time: £2,503 per year | Part-time: £6,353 per year Part-time: £6,353 per year |
