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All modules in Marketing

Choose from modules giving you an introduction to marketing as a key business function, or focus on how marketing influences customers, marketing communications or marketing a new enterprise.

Marketing modules

OU level 1

  1. Marketing essentials
  2. An introduction to business and management
  3. Communication skills for business and management

OU level 2

  1. Understanding customers

OU level 3

  1. Business management: marketing principles and practice
  2. Marketing in action
  3. Creating futures: sustainable enterprise and innovation

Short courses

  1. Digital marketing analytics and measurement
  2. Digital marketing content creation
  3. Digital marketing strategy
  4. Email marketing eCRM
  5. Introduction to digital marketing
  6. Online display advertising
  7. Search marketing
  8. Social media marketing