Enhance your marketing skills with our online microcredential and CPD short courses. Dive into topics such as marketing principles, strategy, content marketing, social media, email, search, analytics, measurement and more.
Marketing short courses
Start anytime, learn at your own pace, and earn a certificate upon completion.
Build core digital marketing skills and knowledge to plan and implement first-class digital campaigns.
Gain the practical skills to create effective online content that engages your audience and delivers business objectives.
Learn how to build high-performing email marketing campaigns, from targeting the right audience to email analytics and analysis.
Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.
Unlock the skills needed to make effective use of search engine optimisation and paid search in your marketing campaigns.
Accelerate your social media marketing skills across a range of channels, measure your success, and optimise your approach.
Learn how to plan and build an effective digital marketing strategy using PR Smith’s SOSTAC® framework.
Learn to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns.
Build in-demand career skills and knowledge in 10 weeks.
Learn how to apply key marketing techniques to enhance your performance and make better business decisions.
Why choose an OU marketing short course?
- Quickly build marketing skills and knowledge to boost your CV and get ahead.
- Created by world-class OU academics and with insight from digital marketing industry experts.
- Stay up-to-date with the latest digital marketing tactics, strategies, and trends.
- Skills-based courses that will equip you with marketing tools and knowledge you can apply straight away.
- Learn online and study at a pace that fits around your life and personal commitments.