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short courses

Enhance your marketing skills with our online microcredential and CPD short courses. Dive into topics such as marketing principles, strategy, content marketing, social media, email, search, analytics, measurement and more.

Marketing short courses

Start anytime, learn at your own pace, and earn a certificate upon completion.

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Introduction to digital marketing

Build core digital marketing skills and knowledge to plan and implement first-class digital campaigns.

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Digital marketing content creation

Gain the practical skills to create effective online content that engages your audience and delivers business objectives.

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Email marketing eCRM

Learn how to build high-performing email marketing campaigns, from targeting the right audience to email analytics and analysis.

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Online display advertising

Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.

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Search marketing

Unlock the skills needed to make effective use of search engine optimisation and paid search in your marketing campaigns.

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Social media marketing

Accelerate your social media marketing skills across a range of channels, measure your success, and optimise your approach.

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Digital marketing strategy

Learn how to plan and build an effective digital marketing strategy using PR Smith’s SOSTAC® framework.

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Digital marketing analytics and measurement

Learn to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns.


Marketing microcredentials

Build in-demand career skills and knowledge in 10 weeks.

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Business management: marketing principles and practice

Learn how to apply key marketing techniques to enhance your performance and make better business decisions.


Why choose an OU marketing short course?

  • Quickly build marketing skills and knowledge to boost your CV and get ahead.
  • Created by world-class OU academics and with insight from digital marketing industry experts.
  • Stay up-to-date with the latest digital marketing tactics, strategies, and trends.
  • Skills-based courses that will equip you with marketing tools and knowledge you can apply straight away.
  • Learn online and study at a pace that fits around your life and personal commitments.

Explore all microcredentials and short courses

Whatever your starting point or background, our microcredentials and short courses are designed to help you develop your skills quickly. Whether you're looking to develop in your career, address a skill gap, or pursue a personal interest, our courses are entirely online, offering flexibility to fit around your life.

See our full list of microcredentials and short courses.