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Join our team!


We currently have a vacancy for a full-time lecturer in Sport and Fitness (based in Milton Keynes) to join our growing and vibrant team of six staff involved in updating materials, overseeing teaching activities and active research that connects with our BSc (Hons) Sport, Fitness and Coaching.

If you have an excellent knowledge of sport and exercise science or sports studies, good experience of working in higher education and a strong research profile you can find out more about the post through the link below.

Lecturer in Sport and Fitness – Further information

Closing date: Monday 11th May 2015

Review of 2014

As we enter the new year we thought it would be nice to reflect back on 2014, which was a pretty busy year for the Open University Sport and Fitness Team. Here are just some of our highlights and special moments from 2014.

We now look forward to an even more amazing 2015!

Happy New Year from the Central Academic Team for Sport and Fitness
(Caroline, Simon, Jess, Candice and Gavin)

Learning is moving onto social networks



Education can be dramatically enhanced by social networks, a report from The Open University claims. Massive open social learning brings the power of social networks to people taking online courses, by recommending, liking and following the best content created by other learners. The so-called ‘network effect’ comes from many thousands of people learning from each other, but it needs careful management to reach its full potential.

The Innovating Pedagogy 2014 report (www.open.ac.uk/innovating) identifies 10 methods of teaching, learning and assessment that are gaining influence but which have not yet had a major impact on education. Other innovations covered by the report include: dynamic assessment where learners are offered personalised tests to support their learning; learning through storytelling; threshold concepts that are difficult to teach; and bricolage or creative tinkering with resources. Creative educational games such as Minecraft are bringing together bricolage and social learning, allowing millions of people to build shared cities and machines out of virtual interactive bricks.

Mike Sharples, Professor of Educational Technology at the OU and lead author of the Innovating Pedagogy report said: “Social networks have transformed entertainment from delivering books, radio and television programmes into holding a global conversation. The same is about to happen with education through social learning. That is a huge opportunity, but also a challenge to manage the discussion and file sharing. Learning on that scale can’t only be controlled centrally. It has to come through social network techniques that put learners in contact with others who share their interests, reward the best contributions and allow learners to report issues.”

Welcome

Welcome to our 2014 Commonwealth Games blog. As Glasgow prepares itself for tomorrow night’s opening ceremony and the sporting extravaganza that will follow, we will be providing articles and commentary from an academic perspective throughout the games.

You can keep up to date on any new posts by following us on Twitter.

What is the Commonwealth Games?
The Commonwealth Games is a multi-sport competition for Commonwealth countries (71 will be competing this year) held every 4 years. Seventeen sports will be played over the 11 days of the 2014 Commonwealth Games. These include traditional Olympic sports such as athletics, boxing, gymnastics and swimming, as well as sports that aren’t in the Olympics such as netball and lawn bowls. Look out for an article later this week by Jess Pinchbeck examining stereotypical perceptions of netball ahead of the start of the netball competition on Thursday.

To find out more about the Commonwealth Games (e.g. schedule, sports) visit the official Glasgow Commonwealth Games website.

Quiz answers

For those of you who tried our quiz on the business of football yesterday, here are the answers:

Q1. C – 3.2 billion people around the world watched some of a match on TV at home during the last World Cup finals; 2.2 billion of us watched at least 20 consecutive minutes!
(Source FIFA)

Q2. C-  it is likely to be priced at between £275,000 and £300,000 according to media agency ZenithOptimedia

Q3. A – The Brazilian Institute of Tourism forecasts that visitors to the event will spend over £6.6bn in the country

Q4. C- Total Prize Money: $576 million 
(confirmed by FIFA)

Q5. B – The German federation has promised all 23 players a 300,000 euros  bonus for winning the title.

Q6.  A- The Football Association would have lost up to £100 million if England had failed to reach the 2014 World Cup in Brazil.
(Source Daily Telegraph) 

  

Test your knowledge of the business of football

The World Cup is big business. Test your knowledge of just how much revenue is involved in the World Cup by answering our quiz questions. Post your answers and/or any comments using the ‘leave a reply’ box at the bottom of this page (sorry – no prizes for correct answers!). The answers will be available on this site tomorrow.

(1) How many people worldwide watched the 2010 World Cup Finals?
 
A) 1.2 billion
B) 2.2 billion
C) 3.2 billion

(2) How much can ITV charge advertisers for a single 30-second spot shown during an England group game shown exclusively on ITV?
 
A) £100,000
B) £200,000
C) £300,000

(3) How much are tourists visiting Brazil for the World Cup expected to spend?

A) £6.6 billion
B) £2.2 billion
C) £4.4 billion

(4) How much prize money will the nations competing in this years’ World Cup share?

A) $101 million
B) $353 million
C) $576 million

(5) What bonus will each German squad player receive if they win this years’ World Cup?

A) 100,000 euros
B) 300,000 euros
C) Nothing

(6) How much did the English FA estimate that they would lose if the national team failed to qualify for the 2014 World Cup?
 
A) £100 million
B) £50 million
C) £10 million

If you’re interested in the business of football you may wish to study our new BA (Hons) Business Management (Sport and Football) degree.

Rio 2014: the participation legacy in England

By Jessica Pinchbeck

In my attempt to be a good sporting parent I encourage my children to both participate in and spectate as many different sports as possible. However in spite of my attempts at diversity when faced with a range of activities or equipment to choose from, nine out of ten times they’ll opt for kicking a football. There appears to be something about football that possesses an unexplainable attraction for my children and many like them. When you pass any school playground at lunchtime it is easy to see that football dominates; rarely do you witness a game of rugby or volleyball being played. So is this obsession with playing football in the playground reflected in the sports participation of the general public?

What do the facts and figures say?
The number of people over 16 in England who play sport at least once a week is on the rise, therefore one might assume that the number of people participating in football would also be increasing, however this is not the case. The 2013 Sport England Active People Survey actually shows a decrease of around 100,000 in the number of people aged 16 and over that participate in football once a week. Nevertheless let us not under estimate football’s popularity as it still remains the fourth most popular participation sport with only swimming, athletics and cycling preceding it, rendering it the most popular team sport. Figures show that team sports are generally on a decline, perhaps due to people wanting to participate in individual activities that they can schedule around their own timetable, yet football still has 1.8million participants every week compared to its closest team rival rugby union, which has only 159,900. If we delve into these statistics further we note that only 18.5% of participants are members of a football club, although 25% have played competitively, both a slight decrease on previous year’s figures. This suggests that the majority of adult football participation takes place in a more recreational context.

This decrease in participation, alongside other issues, have resulted in public funding cuts to the FA of 1.6million by Sport England, potentially impacting grassroots football and young people in particular. In the 14-25 year old age bracket football is by far the most popular sport with 1.3 million participants, illustrating that this age group make up the majority of footballs demographic. Similarly The Taking Part survey (DCMS, 2013) shows that for 11-15 year olds football was the most popular with 56.1% having played in the last four weeks, seeing significant increases since 2010/11. Schools also had the strongest club links with football clubs. This suggests that football is still the most vibrant sport being played in secondary school, and regular participation appears to continue up until the age of 25.

These trends are also replicated in a survey by the Women’s Sport and Fitness Foundation in 2012 showing football as the most popular team sport for women, with around a quarter of a million participants. Figures from the FA show that 1.38million women and girls in England participate regularly, reinforcing the importance of the younger demographic in these participation figures. As with the Active People’s Survey individual activities are still the preferred choice for women with football only the 9th most popular sport overall and continuing to see decreases in participation rates each year.

The story behind the statistics
The statistics paint the picture of football being the most popular team sport with children aged 11-15 and also into adulthood represented by the 14-25 age group. Yet with a wider range of sports becoming more accessible to the general public through national governing body funding initiatives and the London 2012 legacy there has been, and continues to be, a gradual shift in the types of activities people are engaging in, with individual activities growing each year. So although overall participation numbers in sport are rising those participating in the more traditional team sports such as football appear to be declining at adult level.

In addition various media reports attribute government cutbacks to the steady decline of grassroots football stating the local authority playing fields used by the majority of amateur football clubs are just not up to the standard required (Winter,2013). Furthermore the fees to use these poor facilities continue to rise, making grassroots football more expensive but also less enjoyable and more of a challenge for those involved in its organisation. Lack of coaches qualified to a high level is also cited as a key failing of grassroots football (Winter 2013), with perhaps poorly qualified coaches producing inadequate sessions and discouraging continued participation amongst participants.

Following the success of Team GB in London 2012 and the subsequent increases in swimming, athletics and cycling participation it may be feasible to suggest that the success of the England men’s team in Rio 2014 may be a crucial factor to help give football participation levels a useful boost.

References:
DCMS (2013). Taking Part October 2011 to September 2012 Supplementary Child Report. Statistical Release, April 2013.

Department for Education (2013) ‘Evidence on physical education and sport in schools: key findings’ [online] Available from: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/226506/Evidence_on_physical_education_and_sport_in_schools-summary.pdf (Accessed 9 June 2014)

Sport England (2014) ‘The National Picture’ [online] Available from: http://www.sportengland.org/research/who-plays-sport/national-picture/ (Accessed 9 June 2014)

Women’s Sport and Fitness Foundation (2012) ‘Football Factsheet’ [online] Available from: http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=5&ved=0CEgQFjAE&url=http%3A%2F%2Fwww.thefa.com%2F~%2Fmedia%2Ffiles%2Fthefaportal%2Fgovernance-docs%2Fequality%2Fwomen-and-girls%2Fwomens-football-fact-sheet-oct-2012.ashx&ei=TJiVU8rLD8He7AaQiIEg&usg=AFQjCNHLM40pRUljBuVjWCB7KZraRG1OVw&bvm=bv.68445247,d.ZGU (Accessed 9 June 2014)

Staff Profile: Nigel Wright

Nigel has been an Associate Lecturer at the Open University since 2009 and has tutored a range of modules within the sport and fitness programme. He has also authored several of the study topics including:

 

 

 

 

 

E112 – Introduction to Sport, Fitness and Management
• Study Topic 4: Training for Sport and Fitness
E217 – Sport and Conditioning Science into Practice
• Study Topic 4: Exploring Core Stability
• Study Topic 5: Strength and conditioning
E313 – Exploring Psychological Aspects of Athletic Development
• Study Topic 3: The Coach-Athlete Relationship
E314 – Exploring Contemporary Issues in Sport and Exercise
• EMA topic Overview: How does ethnicity influence participation and performance in sport
E117 – Introduction to Sport and Fitness
• Study Topic 6: Eating to Win

In addition to his work at the Open University he has worked as a personal trainer and fitness manager. Nigel has also worked as lecturer in sport and exercise in further and higher education and as a manager of a sport and outdoor education department. Currently, he undertakes a range of consultancy roles such as the authoring, development and external verification of sport and fitness qualifications.

British Prospects at the Winter Paralympics

By Caroline Heaney

Today sees the start of the Winter Paralympics which provides us with the opportunity to witness yet more extraordinary feats of athletic ability in Sochi. The London 2012 Summer Paralympics helped raise the profile of Paralympic sport like never before and hopefully the Sochi games will do the same, despite the danger of the event being overshadowed by recent events in Ukraine.

So what do the Winter Paralympics have in store for us, and who are Paralympics GBs medal prospects? The sports included in the Winter Paralympics programme are:  Alpine skiing, Wheelchair Curling, Ice Sledge Hockey, Nordic Skiing and Biathlon. Great Britain have a squad of 15 athletes in Sochi and whilst Paralympics GB are a dominant force in the summer games, they have yet to win a gold medal at the Winter Paralympics. Paralympics GBs best performance to date came in the 1984 Winter Paralympics where they won 4 silver and 6 bronze medals. The medal target for Sochi is 2 to 6 medals.

Alpine Skiing

Alpine skiing comprises the downhill, super-G, giant slalom, slalom and super combined disciplines across three categories of disability that will see standing, sit-ski and visually impaired events. Snowboard cross will also be making its Paralympic debut.

British interest: Mike Brennan, Jade Etherington and guide Caroline Powell, Kelly Gallagher and guide Charlotte Evans, 15 year old Mille Knight (opening ceremony flag bearer) and guide Rachael Ferrier, Ben Sneesby, Anna Turney, and James Whitley. Kelly Gallagher represents one of Paralympic GBs strongest medal hopes.

Wheelchair Curling

Wheelchair curling is essentially the same game as we saw at the Winter Olympics with one key difference – there is no sweeping. Also, unlike the Olympic event, Paralympic curling is contested by mixed gender teams. Following a silver medal in 2006 and the medal winning achievements of their Olympic counterparts the Paralympic GB curling team are under pressure to gain a place on the podium and they are in a strong position to achieve this.

British interest: Skip Angie Malone, competing in her 3rd Paralympics, will be joined by Gregor Ewan, Jim Gault, Bob McPherson, and Aileen Neilson. Angie made history in 2010 by becoming the first female skip in international competition.

Ice Sledge Hockey

Ice sledge hockey, as its name suggests, is played on sledges. Otherwise it is similar to the Winter Olympics version of the game. Paralympics GB does not have a team in the event, but Canada and the USA are big medal contenders.

Nordic Skiing and Biathlon

Peter Young was the last British cross-country skiing medallist when he won a bronze in 1994. Sadly there are no British competitors in the cross-country skiing or biathlon events in Sochi, which will see sitting, standing and visually impaired races. This sport looks set to be a favourite of the home crowd with Russian athletes expected to dominate.

The Winter Paralympics will no doubt provide another amazing spectacle of sport and with many in the British team making their Paralympics debut and potential British medal prospects we could see some new sporting role models emerging from these games.

Bibliography

http://www.bbc.co.uk/sport/0/disability-sport/25580284

http://www.bbc.co.uk/sport/0/disability-sport/25605833

http://www.bbc.co.uk/sport/0/disability-sport/26422128

http://paralympics.channel4.com/competitions/sochi-2014-winter-paralympics/sports/index.html

http://paralympics.channel4.com/competitions/sochi-2014-winter-paralympics/athletes/index.html

http://sochi.paralympics.org.uk/athletes