As women’s football continues its rapid global rise, in 2025 all eyes turn to an unexpected yet compelling stage: Switzerland (UEFA, 2025 ). Long considered a quiet contender in the sport due to its slow comparative progress, the Alpine nation now finds itself in a leading role as it prepares to host the UEFA Women’s Euro 2025 where global TV audiences could exceed 500 million (Gardner, 2024 ).

While there were earlier attempts to recognise the women’s game in Switzerland, formal engagement with women’s football began late, with official recognition by the Swiss Football Association only in the 1970s (UEFA, 2022 ). For decades, the Swiss Women’s Super League (formally named Nationalliga A) remained semi-professional, limiting domestic opportunities for female athletes (Le Low, 2025 ). While, the country is steadily investing in its football infrastructure, player development, and opportunities for women on and off the pitch, progress is slow. 

Beyond the pitch

Crucially, the game plays a powerful role off the field. In a country where over 25 per cent of the population is made up of foreign nationals, football has become a vital tool for social integration; helping foster community, develop language skills, and build connections, especially among immigrant women (Zwahlen et al., 2018 ; Bartosik, 2018 ).

Euro 2025, then, is more than just a tournament. It’s planning to be a platform for promoting inclusion, belonging and civic engagement (UEFA, 2025 ).

To reflect this inclusive vision, matches will be held across eight cities including Zurich, Basel, Bern, Geneva and Sion (UEFA, 2025 ).

Stade de Tourbillion, Sion

Organisers have intentionally structured the matches into regional clusters to ease travel for fans and players; encouraging national engagement and local pride while minimising regional disparities (UEFA, 2025 ). The tournament will not only increase the sport’s visibility domestically but is already driving investments in infrastructure, grassroots programs and media attention – setting the stage for a lasting legacy (UEFA, 2025 ).

Hosting Euro 2025: a national milestone

The Swiss national team qualified for their first FIFA Women’s World Cup in 2015, reaching the Round of 16, and repeated this success in 2023 (FIFA, 2023 ). They have also participated in consecutive UEFA Women’s Euros (2017 and 2022), albeit exiting in the group stages (UEFA, 2024 ). With the home crowd behind them, cultural momentum on their side, and football’s broader social impact in focus, how far can Switzerland go?

Switzerland’s chances at Euro 2025

Under the leadership of experienced coach, Pia Sundhage, Switzerland has shown glimpses of potential with a hard-fought 1-1 draw against Australia  in a friendly. Switzerland enters Euro 2025 as the host and automatic qualifier, placed in Group A alongside Norway, Iceland and Finland (UEFA, 2024 ). It’s a group filled with balanced yet formidable competition, but Switzerland have their work cut out after they were relegated in the UEFA Women’s National League finishing with just 2 points (Shelat, 2025 ). Euro 2025 power rankings  rank Switzerland as thirteenth.

Teenager Sydney Schertenleib  (18 years old) remains one to watch on the Swiss team – she plays as a midfielder for Primera Federación club FC Barcelona. Too many of their experienced core of players, such as Luana Bühler  (defender for Women’s Super League club Tottenham Hotspur), are injured  might not recover in time. Norway (ranked eighth) poses the greatest threat, while Iceland (ranked twelfth) and Finland (ranked fifteenth) are the weaker teams which make for an unpredictable group stage.

‘Home advantage’

Switzerland is placed as an ‘outsider’, but several factors could tip the balance in their favour – chief among them: home advantage. Home advantage  is a phenomenon which has been a hotly debated contentious issue but appears to be very real. Research  suggests that home teams in sport competitions win over 50 per cent of games played under a balanced home and away schedule.

Playing on familiar soil  in front of home crowds across cities like Basel, Geneva and Bern could prove crucial. The emotional lift from local supporters, coupled with minimal travel demands and familiarity with the venues, offers a tangible boost . Historically, host nations  in major tournaments often outperform expectations, and Switzerland will hope to draw on that energy to fuel a deep tournament run. With the country rallying around the team and national pride at stake, Euro 2025 may well be Switzerland’s moment to exceed expectations if momentum builds and inspire the next generation of players and fans.

England and Wales

Meanwhile, England are ranked third and are in a tough group  with France, the Netherlands and Wales. Despite losing three high profile England players – Millie Bright (defender), Fran Kirby (midfielder) and Mary Earps (goalkeeper) – Sarina Wiegman is feeling ‘good’ about their chances at the Euros. For Wales, 2025 marks their first ever appearance  in a major international football tournament. This reflects years of growth and investment in the sport and is expected to inspire future generations and elevate the profile of women’s football in Wales . England and Wales will compete against each other on 13 July 2025 and all games in the UK will be aired on either BBC or ITV .

Take a look at who plays where and when .