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Managing 2: marketing and finance

This practical module covers topics in marketing and accounting and finance through activities and problem-solving. It takes a very practice-based approach to studying management concepts focusing on your own role. You can study this module on its own or start your OU management studies with it. However, you may find this module easier to engage with if you have studied B628 first.

This module is offered with a combination of face-to-face and online tuition. If you would prefer entirely online tuition or if you wish to study this module outside the United Kingdom and Republic of Ireland, you will need to register on the online version BZX629.

Modules count towards OU qualifications

OU qualifications are modular in structure; the credits from this undergraduate-level module could count towards a certificate of higher education, diploma of higher education, foundation degree or honours degree.

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Module

Module code
B629
Credits
30
Study level
OU SCQF FHEQ
3 10 6
Study method
Distance Learning
Module cost
See Module registration
Entry requirements
See Am I ready?

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What you will study

The module poses such questions as: What is marketing exactly? How is it done in different contexts, including the public sector? What’s internal marketing? Who are your customers and stakeholders? How can you avoid marketing mistakes? Precisely what is your organisation exchanging with consumers and clients? How does your organisation deliver your goods and services and how does it add value? How do you price, promote and deliver your goods or services? How do you keep your consumers and clients happy? Why is finance important? What are budgets for and how can they be used? What are costs and how can you break them down to understand them better? What is cash flow and why is it important? What’s a profit and loss account and is it relevant to non-commercial sectors?

At appropriate points throughout the module, questions of business ethics and sustainability are addressed and you are encouraged to consider these aspects carefully in the module activities you undertake.

Through activities related to your own work and practices and related reading you will critically reflect on and analyse workplace situations and your own ways of managing clients and finance. The module is ‘solution oriented’ to help you to understand work situations from a manager’s perspective, and to work out what to do, given that you are not likely to be in charge of the organisation you work for. As you work through activities, problems and solutions, you will question the idea that there are single solutions to problems or that there is ‘one best way’. You will come to understand the constraints, choices and demands that managers need to take into account when making decisions.

As many first line managers are not directly responsible for marketing or finance, the module includes problem scenarios and cases for you to work on. A single problem scenario runs through the finance content to help you make sense of how the different elements of financial management fit together. The idea is to improve your understanding of finance so that you can improve your managerial decision making, rather than to teach you accountancy. The same is true of marketing: every manager needs to understand who the organisation is serving, and why, in order to manage employees in the organisation more effectively.

Further information about the certificate to which this module contributes can be found in the Professional Certificate in Management Information and sample module material booklet.

Vocational relevance

The teaching and learning strategy of Managing 2: marketing and finance is problem-based. Through this approach, the module aims to develop the skills an effective manager needs: such as analysis, constructing sound arguments, critical and reflective thinking, problem identification and solving, active listening and communication, sourcing and presenting information, and report writing. Many of these are the same learning skills that any university-level learner requires and will help to equip you for study at postgraduate level.

Teaching and assessment

Support from your tutor

You will have a tutor who will help you with the study material and study activities. You can ask the tutor for help and advice. The tutor will also mark and comment on your assignments. If you are new to the OU, you will find that your tutor will be particularly concerned to help you with your study methods.

Other tutor support will be delivered primarily online as you study. In addition, day schools or online tutorials will be offered depending on the version of the module for which you register. Day schools and tutorials are not compulsory but you are strongly encouraged to attend.

Contact our Student Registration & Enquiry Service if you want to know more about study with the OU before you register.

Assessment

The assessment details can be found in the facts box above.

You will be expected to submit your tutor-marked assignments (TMAs) online through the eTMA system unless there are some difficulties which prevent you from doing so. In these circumstances, you must negotiate with your tutor to get their agreement to submit your assignment on paper.

The TMAs consist of activities carried out as part of your study of the module. The end-of-module assessment (EMA) is wholly problem-based and will be focused on a workplace situation of your own.

Future availability

The details given here are for the module that starts in October 2014. We expect it to be available twice a year.

Regulations

As a student of The Open University, you should be aware of the content of the Module Regulations and the Student Regulations which are available on our Essential documents website.

Course work includes:

2 Tutor-marked assignments (TMAs)
End-of-module assessment
No residential school

Course satisfaction survey

See the satisfaction survey results for this course.


Entry

The module has been designed for working managers, aspiring managers, team leaders or supervisors. It is possible to study the module if you work in an informal capacity, for example in a voluntary organisation, or if you have had previous work experience. It is not possible to study the module without any work experience. This is because activities that include problem solving assume you have current or prior work situations to which you can apply what you are learning.

Managing 2: marketing and finance is an undergraduate OU level 3 module. 

It can also be studied as part of the open access route to stage 1 of the MBA (F61). If you have no  prior higher education experience pre-module preparatory work is provided (see Preparatory work). Further information about studying this module as part of the Professional Certificate in Management can be found in the Professional Certificate in Management Information and sample module material booklet.

If you have any doubt about the suitability of the module, please contact our Student Registration & Enquiry Service.

Preparatory work

If you have not encountered a problem-based approach to learning before, the Module Guide and The Manager’s Good Study Guide are provided and these will be particularly useful at the start of the module. The Module Guide explains the approach and describes the skills required so that you can remedy any gaps in your knowledge. It will also provide an orientation to the module. The Manager’s Good Study Guide enables you to refresh study skills such as reading and note-taking, using logic and building arguments, written communication and report writing, and using numbers.

Register

Start End England fee Register
04 Oct 2014 Mar 2015 £1316.00

Registration closes 11/09/14 (places subject to availability)

Register

You may need to apply for some payment or funding options earlier. Please check the Fees and Funding information or contact us for information.

11 Apr 2015 Sep 2015 £1316.00

Registration closes 05/03/15 (places subject to availability)

Register

You may need to apply for some payment or funding options earlier. Please check the Fees and Funding information or contact us for information.

This module is expected to start for the last time in April 2017.

Ways to pay for this module

Open University Student Budget Account

The Open University Student Budget Accounts Ltd (OUSBA) offers a convenient 'pay as you go' option to pay your OU fees, which is a secure, quick and easy way to pay. Please note that The Open University works exclusively with OUSBA and is not able to offer you credit facilities from any other provider. All credit is subject to status and proof that you can afford the repayments.

You pay the OU through OUSBA in one of the following ways:

  • Register now, pay later - OUSBA pays your module fee direct to the OU. You then repay OUSBA interest-free and in full just before your module starts. 0% APR representative. This option could give you the extra time you may need to secure the funding to repay OUSBA.
  • Pay by instalments – OUSBA calculates your annual fees and spreads them out over up to a year, enabling you to pay your fees monthly and walk away with a qualification without any further debt. APR 5.1% representative.

Read more about Open University Student Budget Accounts (OUSBA).  

Employer sponsorship

Studying with The Open University can boost your employability. OU qualifications are recognised and respected by employers for their excellence and the commitment they take to achieve one. They also value the skills that students learn and can apply in the workplace.

More than one in 10 OU students are sponsored by their employer, and over 30,000 employers have used the OU to develop staff so far. If the qualification you’ve chosen is geared towards your job or developing your career, you could approach your employer to see if they will sponsor you by paying some or all of the fees. 

  • Your employer just needs to complete a simple form to confirm how much they will be paying and we will invoice them.
  • You won’t need to get your employer to complete the form until after you’ve chosen your modules.  

For more information about employer sponsorship speak to an adviser or request a call back.

Credit/debit card

You can pay part or all of your tuition fees upfront with a debit or credit card when you register for each module. 

We accept American Express, Maestro (UK only), Mastercard, Visa/Delta and Visa Electron. 

Gift vouchers

You can pay for part or all of your tuition fees with OU gift vouchers. Vouchers are currently available in the following denominations, £10, £20, £50 and £100. 

Mixed payments

We know that sometimes you may want to combine payment options. You may, for example wish to pay part of your tuition fee with a debit card and pay the remainder in instalments through an Open University Student Budget Accounts (OUSBA).

For more information about combining payment options, speak to an adviser or request a call back.


Note: Your permanent address/domicile will affect your fee status and therefore the fees you are charged and any financial support available to you. The fees and funding information provided here is based upon current details for  year 1 August 2014 to 31 July 2015.
This information was provided on 28/07/2014.

What's included

Module books, other printed materials and, via the B629 website, additional resources in digital formats.

You will need

All set books will be provided as part of the study materials pack. However, non-native English speakers, particularly those studying outside the UK, may wish to purchase the following book:

The Oxford Dictionary of Business English for learners of English.

Computing requirements

You will need a computer with internet access to study this module as it includes online activities, which you can access using a web browser.

  • If you have purchased a new desktop or laptop computer since 2008 you should have no problems completing the online activities.
  • If you’ve got a netbook, tablet or other mobile device check our Technical requirements section.
  • If you use an Apple Mac you will need OS X 10.7 or later.

You can also visit the Technical requirements section for further computing information (including details of the support we provide).

If you have a disability

Written transcripts of any audio components and Adobe Portable Document Format (PDF) versions of printed material are available. Some Adobe PDF components may not be available of fully accessible using a screen reader. Alternative formats of the study materials may be available in the future.

If you have particular study requirements please tell us as soon as possible, as some of our support services may take several weeks to arrange. Find out more about our services for disabled students.