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A short course introducing you to key concepts within Chinese culture, with a specific focus on business and professional engagement.

Discover frameworks and tools to help you develop business agility in leadership, culture, people, strategy, and governance.

Gain the knowledge and practical skills to turn your business ambitions into reality and learn how to inject creativity into your idea before developing a commercial proposition.

You will learn about underlying approaches and methodologies to a sustainable business and how to implement sustainable impact to contribute to positive change around us.

Discover the essential elements of business agility and how it can improve performance, create efficient teams, and benefit organisations.

This course shows what a strategy is, who can be a strategist and how to develop a strategic mindset.

This course deals with performance measures that can be calculated from information in a business’s or public sector organisation’s published, audited financial statements.

This course provides the opportunity to reflect on your creative journey so far, whilst learning new tools, skills and approaches to add value to organisations.

Understand the core building blocks that are essential for successful digital transformation.

Build critical skills to create and measure successful digital marketing campaigns.

Gain the practical skills to create effective online content that engages your audience and delivers business objectives.

Build social media marketing skills across a range of channels, measure your success, and optimise your approach.

Unlock the skills to use Search Engine Optimisation and Pay Per Click effectively.

Learn to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns.

Learn how to build high-performing email marketing campaigns, from targeting the right audience to email analytics and analysis.

Learn how digital transformation works and the factors that impact an organisation’s successful transformation.

Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.

Learn how to plan and build an effective digital marketing strategy using PR Smith’s SOSTAC® framework.

Discover how to implement strategic initiatives and develop your organisation’s readiness to transform.

Drive the performance of digital transformation through measurement, innovation, iteration, and continuous improvement.

Learn how to use design thinking to improve decision-making, solve problems, and foster innovation as part of digital transformation.

Explore the role of data, artificial intelligence (AI), and the principles of data science for digital transformation.